| Notes |
May 3, 2016
Stealth mode is the new reality to get from idea to application. Sophisticated technology can deliver amazing experiences, but the seduction of technology can disrupt the user journey. You reach your audience by tapping into the user’s needs and goals to create authentic, emotionally rich experiences. Stealth mode avoids distraction by balancing technology with humanity through the application of neuroscience and cognitive psychology. By applying research to practice, we can develop strategies to solve design problems, predict behavior and have significant social impact. Recent projects include visually organizing information overlays in product development, extending the fan experience in sports, amplifying content impact through platform profiling and helping to disrupt terrorist narratives on the global stage.
Participants:
Jerri Lynn Hogg, Ph.D., Director of Media Psychology Program, Fielding Graduate University, Moderator
Pamela Rutledge, Ph.D., Director, Media Psychology Research Center
Shane Pase, Ph.D., Director of Technology, Lotte Project
Tunisha Singleton, Brand Psychology and Audience Engagement Certificate Faculty, Fielding Graduate University
Linda Durnell, Managing Partner, Madison Lane Consulting, Silicon Valley |