Pamela Rutledge

Pamela Rutledge, PhD, MBA Pamela has a premium accountClick to upgrade to Premium Media Psychologist | Consumer Insights & Narratives | Data Strategy | Brand Storytelling | Uncovering "Why" Newport Beach, California, United States 500+ connections Contact info Fielding Graduate University About With over 30 years of experience in applied media psychology, communications design and business strategy, I help clients in entertainment and marketing make more strategic decisions by understanding how and why their audiences respond to media content and technology experiences. My clients have plenty of data. The most common question I'm asked is, "What does it mean? What do I do now?" My goal is to help clients see the "why" behind the audience and consumer behaviors so they can make smart decisions and make better use of their resources. I consult on a variety of media and data projects, from developing your brand story to identifying what your audience is really thinking about your content or brand. Technology changes all the time. People don't. My mantra is: It's not about the tools. Understanding human behavior is the key to leveraging media experiences that move your audience and hit your goals. Ask yourself: - Is the story you're telling resonating with what's in the heads of your audience? - Do you understand how your audience's needs and goals are driving their behavior? - Do you know the triggers that make a message persuasive? I am an author of both academic and popular books and papers on media engagement. I speak internationally on how to apply psychological science to the challenges businesses face every day. I am also an expert source on the use and psychological impact of media and technology, featured on ABCNews, BBC, Wall Street Journal, and more. As Director of the Media Psychology Research Center and owner of Rutledge LLC, I advise clients on a variety of media projects, from entertainment marketing strategy to brand archetypes. As faculty at Fielding Graduate University, I teach students interested in making an impact using psychology to influence and persuade through courses such as Audience Engagement, Persona Development, and Brand Psychology and Transmedia Storytelling. I am an advisory board member for UC Irvine Extension’s Internet and social media marketing certificate programs and also write for PsychologyToday. Twitter: @pamelarutledge LinkedIn: http://www.linkedin.com/in/pamelarutledge Website: http://www.pamelarutledge.com Slideshare: http://www.slideshare.net/pamelarutledge Scoopit: http://www.scoop.it/t/psychology-of-media-emerging-technologies Experience Rutledge LLC Media Psychologist Company NameRutledge LLC Dates Employed2007 – Present Employment Duration13 yrs LocationNewport Beach, CA Research and design of media projects: brand psychology, transmedia storytelling, audience profiling and engagement, user experience in immersive media Psychology Today Blogger Company NamePsychology Today Dates Employed2009 – Present Employment Duration11 yrs Fielding Graduate University Core Faculty, Media Psychology Graduate Programs Company NameFielding Graduate University Dates EmployedJul 2015 – Present Employment Duration5 yrs 3 mos Course Development: Brand Psychology and Transmedia Storytelling, Audience Engagement through Persona Development; Lead faculty doctoral concentrations: Brand Psychology and Positive Media Psychology Media Psychology Research Center Director Company NameMedia Psychology Research Center Dates EmployedJul 2007 – Present Employment Duration13 yrs 3 mos LocationNewport Beach, CA Independent Media Psychology Research Center and consulting firm, linking psychological and neurological research with practice to inform the design and impact of media technologies. Grounded in positive psychology, MPRC focused on media as a positive force for individual growth and social impact. … see more Fielding Graduate University Adjunct Faculty Company NameFielding Graduate University Dates Employed2008 – 2015 Employment Duration7 yrs Courses: Branding and Transmedia Storytelling, Social Media and Emerging Technologies, Narrative and Media, Psychology of Website Design UC Irvine Extension Social Media Certificate Program Instructor Company NameUC Irvine Extension Social Media Certificate Program Dates EmployedJun 2008 – Jun 2014 Employment Duration6 yrs 1 mo Courses: Social Media and Audience Profiling, Transmedia Storytelling, and Persuasive Communications in a Transmedia World, Communicating through Presentations Massachusetts School of Professional Psychology Faculty Director, Media Psychology | Adjunct Faculty, Leadership Psychology Company NameMassachusetts School of Professional Psychology Dates Employed2012 – 2014 Employment Duration2 yrs Development and launch of Intensive Online Masters Program in Media Psychology Joined Faculty in Leadership Psychology Doctoral Program UCLA Extension Instructor Company NameUCLA Extension Dates EmployedNov 2008 – Sep 2012 Employment Duration3 yrs 11 mos Course: Media Psychology and Social Change Rutledge Capital Partner Company NameRutledge Capital Dates Employed1992 – 2007 Employment Duration15 yrs Communications and training Wilkins Center for Eating Disorders Therapist Company NameWilkins Center for Eating Disorders Dates Employed1998 – 2000 Employment Duration2 yrs Therapist for eating, mood, and lifestyle issues Brown Design Company NameBrown Design Dates EmployedJan 1980 – Mar 1992 Employment Duration12 yrs 3 mos Owner - Designed and produced media communications and recruiting materials for educational and financial institutions Show fewer experiences Education Fielding Graduate University Fielding Graduate University Degree NamePhD, MAField Of StudyMedia Psychology Dates attended or expected graduation2005 – 2008 Drucker School of Management Drucker School of Management Degree NameMBAField Of StudyFinance & Accounting Dates attended or expected graduation1986 – 1988 Pomona College Pomona College Degree NameBAField Of StudyArtGradeSumma cum laude Dates attended or expected graduation1971 – 1975 Activities and Societies: Phi Beta Kappa Spent hours working in the printmaking studio at Scripps and listing to folk music in the smokey basement of the COOP. Licenses & Certifications Coursera Executive Data Science Specialization Issuing authorityCoursera Issued date and, if applicable, expiration date of the certification or licenseIssued Jun 2017No Expiration Date Credential IdentifierCredential ID V8JRZH4CNRGY See credential Redecision Therapist Volunteer Experience Greenwich Historical Society Treasurer Company NameGreenwich Historical Society Converted accounting from manual to software program