| Notes |
Objective: X Segment Users set up their product within 24 hours of receiving the product.
The innovation team saw that they needed insight and strategy on activating a specific client segment.
Objective:X Segment Users do Y behavior within Z days.
The innovation team needed a Behavior Design Audit to understand why specific results were not happening and what they could do about it.
The client received a Behavior Design Audit with granular changes to test (previously at Simplicity Labs).
The client received strategy calls and behavior-design personas to achieve the objective. |