Behavior Change. Imagine you had all awareness, education, understanding, thought leadership, [insert aspiration here], but people didn't do anything differently. Does the aspiration matter if it doesn't change what people do? No, because what your team is really looking for is a system to design for behavior change. That's why we have been officially trained in a road-tested system called Behavior Design, created by Stanford behavior scientist, BJ Fogg, PhD. Behavior Design is at the intersection of psychology + innovation. It's a system of models of human behavior and methods for design. Behavior Delta is a team of Behavior Design, Neuroscience, and Product experts. One of us created Stanford's first Behavior Design program. One of was a former professor + researcher of Neuroscience. One of us headed the Mobile Team at the Stanford Behavior Design Lab.
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