Behavioural Insights Team and David Cameron have/had a generic relationship

Program Behavioural Insights Team
Founder David Cameron
Start Date 2010-00-00
Notes In 2010, when former British Prime Minister David Cameron set up the world’s first government unit dedicated to behavioral science — or “nudges,” as they are colloquially known — his aim was fairly straightforward: save money. The unit he created, the Behavioural Insights Team (BIT), was given a clear mandate to save British taxpayers 10 times the unit’s operating cost in just its first year. It seemed a daunting challenge, but BIT ended up saving the treasury 20 times its operating expenses, and is estimated to have saved the national government ₤300 million (more than $386 million) in its first two years.
Updated about 6 years ago

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