Behavioural Insights Team

The UK’s Behavioural Insights Team (BIT) is regarded as the world leader in the application of behavioural science to public policy problems. Formed in 2010 by the Coalition Government to ‘support people to make better choices for themselves’ its impacts have included getting people back to work faster; speeding up the payment of £100s millions in unpaid tax; increasing organ donation; supporting growth; reducing medical errors; and encouraging giving. In early 2014, BIT became a social purpose company owned by the Cabinet Office, Nesta, and employees. The new USA subsidiary will use the American spelling of “Behavioral”, working under the name “The Behavioral Insights Team”. For further information, email katy.king@behaviouralinsights.co.uk