Bill Matassoni is Partner at Baldwin Bell Green LLC based in New York, New York. He was previously an officer and partner at The Boston Consulting Group, where he headed for over five years a group responsible for innovation, marketing and communications.
Bill serves as one of United Way International’s (UWI) representatives on the U.S. National Board of Trustees and has a longstanding commitment with United Way. He has worked to strengthen not only United Way’s global efforts but the partnership with the National Football League.
Prior to his work at the Boston Consulting firm, Bill was a partner at McKinsey & Company, where he developed and managed global communications for nearly 20 years. In the early 80’s Bill focused on external communications. Shortly after he joined McKinsey he became part of the team that developed and wrote In Search of Excellence. He also took McKinsey into new external forums, e.g. the editorial pages of the Wall Street Journal and The Economist in addition to traditional venues such as the Harvard Business Review. In the mid 80’s he helped to establish McKinsey’s industry and functional practice networks, and followed that by developing McKinsey’s knowledge management systems. These internal development processes were the backbone that sustained McKinsey’s external communications.
In the 90’s, the proliferation of management books, seminars, and newsletters convinced Bill that professional firms would need to micro-market rather than simply publish their ideas and that they would need to learn, to paraphrase Ted Leavitt, how to sell quarter-inch holes rather than quarter-inch drills. Accordingly he focused on the use of new technology (web sites, videos, etc.), building communications capability in McKinsey’s offices and practices, and database support for relationship marketing. He also worked with practice leaders on the development of value propositions that combine McKinsey’s people, skills, and knowledge into specific benefits. As a result, McKinsey’s win rate in competitive negotiations increased.
Bill is a graduate of Phillips Andover, Harvard College (B.A. Literature) and Harvard Business School (M.B.A). He and his wife, Pamela Valentine, live in New Canaan, Connecticut.more » « less