Marshall M Cohen

Cohen is a renowned marketing and brand strategist with expertise in interactive and traditional media, marketing research, strategy and consulting. Prior to joining Univision, Cohen was a partner at Pilot Group, a New York-based private equity firm that specializes in innovative companies that have established themselves as trendsetters in their space. Before joining Pilot Group, Cohen was senior vice president at AOL/TimeWarner. While at AOL, Cohen built the Company’s consumer research department and UI lab, where all products were tested with consumers, and in 1998, created The AOL/Roper Cyberstudy, the first comprehensive nationwide survey of the attitudes and behaviors of all Americans online. Prior to founding his consulting company Marshall Cohen Associates in 1992, Cohen spent 12 years in the cable TV programming and distribution business at MTV Networks, starting in 1980 as VP, Programming of The Movie Channel and serving on the management team that developed, launched and operated Nickelodeon, MTV, VH1, Nick at Nite, TV Land and Ha! the Comedy Channel, which became Comedy Central. While at MTV Networks, he created The Nickelodeon/Yankelovich Youth Monitor, the first comprehensive nationwide marketing study of buying habits and influence of American kids aged 6-17 years old and in 1988 conducted the first Nationwide political poll of 18-34 year olds which supplied important information leading to the famed MTV Rock the Vote initiative. In 2004, he designed and taught an entertainment marketing course at The Wharton School of the University of Pennsylvania. In May 2012 Cohen was inducted into the prestigious Cable Television Pioneers. Cohen earned his BA in Speech Communication from the Pennsylvania State University, and taught undergraduate courses while earning his MA in Communications from the University of Florida.