Arran Bardige is a media consultant who helps companies and nonprofits create customer acquisition strategies. Previously, he was the associate director of analytics and insights for Newsweek and the Daily Beast, where he helped develop the "Read This" list and transformed the Daily Beast into one of the fastest-growing news sites. In a previous career, he pioneered the use of crowdsourcing for search engine optimization, and he led search engine optimization for all of Home Depot's products, as well as for BJs and Tommy Hilfiger. He is currently receiving an MBA from Cornell's Johnson School of Management, with a concentration in sustainable global enterprise. In the summers, you can find him struggling to do yoga on paddleboards and going for accidental swims in various ponds. Arran is a proud graduate of Wesleyan University, on the board of The A.L. Mailman Foundation, and an active member in the Philanthropy Workshop.