Alexander E. Perriello, III

Perriello has served as Chief Executive Officer of the Realogy Franchise Group since 2004, overseeing Realogy's portfolio of leading franchise brands. With more than 35 years in the real estate industry, Perriello is widely recognized as an industry leader and a keen observer in the areas of policy and market trends. He has served the National Association of REALTORS® (NAR) as a member of the Executive Committee, chaired the NAR 2011 Strategic Planning Committee and has been a member of its Large Firm Advisory Council since 2005. In each of the past four years, Perriello has ranked among the top seven industry leaders in the Swanepoel 200, an annual list of the most powerful people in real estate. Previously, Perriello led Coldwell Banker Real Estate as its President and CEO from 1997 to 2004. Perriello began his career as a sales associate and worked in almost every facet of the real estate business. After joining Coldwell Banker in 1983, Perriello held management positions in product development, real estate services, marketing and operations. Perriello played an integral role in the restructuring and development of Coldwell Banker following its 1996 acquisition and relocation from California to New Jersey by Realogy's predecessor company. With an eye toward the future of residential real estate, Perriello led the effort to create the Realogy FWD Innovation Summit in 2013. This annual event is designed to find and attract the best new technology products and services for Realogy's affiliated franchise networks and company-owned residential real estate brokerages. Perriello is a frequent speaker and panelist at major real estate industry events, as well as conferences hosted by diverse organizations including the National Association of Hispanic Real Estate Professionals (NAHREP) and the Asian Real Estate Association of America (AREAA). In 2014, he was named the AREAA Person of the Year for his commitment to the organization's goals of sustainable homeownership for the Asian American community. In 2015, Perriello was named to the Easter Seals Foundation Board of Trustees.