United Football League

Although the UFL first reached the public spotlight in an article in The New York Times Magazine on June 3, 2007, Bill Hambrecht was years into planning his disruptive business model for a professional football league that would complement the NFL. Many, if not all, of the core tenets on which the League was conceived still remain today. The basic principles of the Hambrecht model was to provide quality football at affordable prices in underserved markets. The average ticket price for a UFL game is $20. The UFL serves its local communities with pride and dedication, and aims to provide every fan with an exciting and memorable game experience. The two-time UFL champion Las Vegas Locomotives will battle the Hartford Colonials, Omaha Nighthawks, Sacramento Mountain Lions and Virginia Destroyers for the William Hambrecht Trophy in 2011. The UFL is owned by a consortium of private investors, including William Hambrecht of WR Hambrecht + Co and aol CEO Tim Armstrong, who founded the league. Paul Pelosi, William Mayer and other investors are also part of the UFL ownership team.