After having raised $250 million in investment capital, Washington, DC-based The Stagwell Group LLC will offer digital marketing services beginning in September. This change happens when founding principal, Mark Penn, steps down from his position as Chief Insight Officer for Microsoft. During his tenure at Microsoft, Penn honed his talents and insights on data analytics, designing unique business and marketing models allowing Microsoft to forge new paths in the technology industry. Penn also forged Microsoft’s advertising campaign against Google’s tactics on user privacy practices. Stagwell – a SEC registered investment advisory company – will invest in advertising, research, data analytics, public relations, and digital marketing services. Stagwell’s edge in the industry will be Penn’s talents, insights, and experience offered to clients seeking to grow through state-of-the-art digital advertising and PR campaigns.