Ozy Media, the digital media company that came under scrutiny for its business practices in recent days, announced on Friday October 1 2021 that it was shutting down. The announcement of the shutdown came five days after The New York Times published an article that raised questions about the company, including detailing an episode in which a top executive at Ozy appeared to have impersonated a YouTube executive during a conference call with Goldman Sachs bankers while the company was trying to raise $40 million. Ozy was born in 2013 as a Gen X dream of what millennial media ought to be: earnest, policy-focused, inclusive, slickly sans-serif. Other ventures of the same era, Mic and Fusion, projected similar images. Ozy’s public face was Carlos Watson, the son of a working-class Jamaican family in Miami and a graduate of Harvard University and Stanford Law School. In addition to his early-career stop at Goldman Sachs, he worked at McKinsey & Company and was an anchor on MSNBC for part of 2009. His co-founder, Mr. Rao, also came from Goldman Sachs, via Harvard. Mr. Watson raised the money to start Ozy from a list of blue-chip friends. Laurene Powell Jobs, who had co-founded a college prep nonprofit with Mr. Watson in 1997, invested and joined the Ozy board. The Silicon Valley venture capitalist Ron Conway also invested, as did David Drummond, who was then Google’s chief legal officer. In 2014, Axel Springer, the Berlin publishing giant, invested an undisclosed amount. In 2019, Ozy also raised $35 million from a group led by Marc Lasry, a boon that included money from the media-focused investment bank LionTree and the radio and podcast company iHeart Media. The Ford Foundation, seeking to support a minority-led company, also backed it with grants, its president, Darren Walker, said. The data service PitchBook reports that Ozy had raised more than $83 million by April 2020 and valued itself at $159 million.