| Notes |
About
Ross Warren is a Founder in Residence at Google’s experimental Area 120. He also serves as tech advisor for HRH Princess Eugenie of York’s The Anti-Slavery Collective, and advisor to the Johnny Carson Center for Emerging Media Arts, at The University of Nebraska–Lincoln.
Ross joined Google’s Creative Lab in 2010, leading creative production on global initiatives like ‘Web Lab’, a year-long digital/physical interactive robotic experience at the London Science Museum; Life in a Day, a feature-length Ridley Scott film; the crowdsourced YouTube Symphony Orchestra; YouTube Play at New York’s Guggenheim Museum; and the Summit Against Violent Extremism in Dublin. The latter sparked his interest in tech-led social good movements.
Relocating to California in 2013, he helped launch the YouTube Music Awards, and made YouTubers like Lilly Singh and Epic Rap Battles of History mainstream phenomena, with campaigns featuring Creators across US, Europe, Australia, Japan, Brazil and South Korea. Ross then marketed ad-funded Originals from Ellen DeGeneres, Demi Lovato, and Kevin Hart. As Head of Brand Operations, he led the 2017 launch of YouTube’s new brand identity, before pursuing an entrepreneurial role with Area 120 in 2018. His remit at the Google-funded start-up incubator spans Strategy, UX, Product Management, Operations and Marketing.
Australian-born, Ross has travelled extensively and brings a global perspective to his work along with a passion for creativity and innovation. |