Notes |
Towards a New Model
of Public Transportation
How Uber is offering public transportation agencies new tools to operate
more efficient, connected and equitable mobility networks
Transit Horizons
Part 1: Introduction 3
Part 2: Public transportation 2030 vision 5
Part 3: The economic case for integrating ridesharing services as a new mode in
public transportation 12
The state of public transportation subsidies in the United States by mode 14
The economics of fixed versus variable cost supply 17
Estimating where ridesharing services can enable agencies to deliver equivalent
or better transportation access at a lower cost per trip 19
Part 4: How Uber offers agencies new tools to operate more efficient,
connected, and equitable mobility networks 27
About Uber Transit 27
Our value proposition to public transportation agencies 30
Our product ecosystem 33
Part 5: How Uber Transit’s products and services work 37
Our approach to complementing public transportation 37
Our approach to paratransit 40
Our approach to microtransit 42
Part 6: Conclusion - Towards a new model of public transportation 46
Appendix:
How COVID-19 is impacting the cost-optimal mix of ridesharing 48
Table of contents
3
Public transportation is the vital backbone by
which cities and towns move. Globally, more
people rely on public transportation than they
do on personal vehicles. Efficient public transportation enables cities and towns to flourish by
providing mobility for essential workers, older
adults, people with disabilities, those who forgo
car ownership by choice or by circumstance, and
is the only available option by which millions of
people access economic opportunities. Without
efficient public transportation, cities would grind
to a halt.
And yet public transportation today is facing
a very challenging environment. Consumers
are demanding higher quality and more dynamic
services together with integrated digital experiences. Agencies meanwhile are expected not to
leave anyone behind. Adding to the challenges,
the COVID-19 crisis has decimated ridership,
funding sources have evaporated, and the recovery is progressing slowly. Against this backdrop,
the need for public transportation agencies to
evolve and innovate on their service delivery
model has never been higher.
The good news is that agencies today have
access to new tools, new technologies, new
supply modes, and new business models to
plan, deploy, and optimize a new type of public transportation system. This system has the
potential to offer a more equitable service, at a
lower cost for agencies, while delivering a better
experience for riders.
The role of public transportation agencies is
also changing as they shift their capabilities
from operating transportation to increasingly managing mobility. Agencies will increasingPart 1
Introduction
ly have to evaluate, contract, integrate, and then
manage the right portfolio of products and partnerships - both physical and digital - to get to the
right system solution for their specific needs. At
the same time, network planning should take into
account the new modes and technologies that
agencies have at their disposal.
Our goal with this paper is to establish the
strategic foundation for how we at Uber expect public transportation to evolve over the
coming decade. While our perspectives and
data analysis is based primarily on the US market,
we believe many of the concepts we describe
have the potential to be applied globally. We also
share an overview of Uber Transit, a division of
Uber exclusively focused on serving public transportation where we describe our strategy and
product portfolio. We explain how Uber Transit
offers public transportation agencies new tools
to operate more efficient, connected, and equitable mobility networks. In subsequent papers
and publications, we will share additional content
on our case studies, policy positions, and implementation approaches in more detail. For readers looking for an executive summary of the content in this paper, we recommend you read the
conclusion in part 6.
Uber Transit is committed to serving our
communities and cities by making our technology, our app, our network, and our expertise
available to public transportation agencies to use
as their own. We hope this perspective will spur
further discussions and we welcome your feedback.
“
We look forward to strengthening our partnership with
public transportation so that together we can bring safe,
sustainable, and equitable movement and opportunity to as
many people as we can, in communities across the world.
- Dara Khosrowshahi, Chief Executive Officer, Uber
”
5
We believe that public transportation is well
into the early stages of a massive transformation that will play out over the course of the
next decade. At the highest level, we see public transportation systems transforming from decentralized networks, where different modes can
often operate in silos, toward a system that is truly
integrated, connected, and optimized in a highly
agile way.
Today, leading agencies take a network view
but many agencies still plan and manage public
transportation operations in silos - often unable
to consider the network holistically to optimize
for the journey rather than the mode. Network
planning, routing, and dispatching operations
must become increasingly connected, centralized and optimized across modes of transportation. Network design will become more frequent
and will leverage the latest analytical approaches to overlay new modes on top of the existing
public transportation network. Agencies will have
real-time visibility across the entire public transportation system, providing them the agility to
make changes as disruptions arise, and eventually automating many parts of the planning process through integrated data that considers system-wide implications.
Part 2
Public Transportation
2030 Vision
On the rider side, users willplan,book,pay for, and
access their trips across any mode - both public
and private - via Mobility-as-a-Service (MaaS)
apps. Rewards, bundles, and mobility subscriptions will follow shortly thereafter.
Furthermore, the number of modes that form the
fabric of public transportation will continue to increase. The mainstays of bus and rail will remain
at the core of public transportation, moving large
numbers of people along dense urban corridors.
These modes will be complemented by the addition of microtransit, ridesharing, and micromobility modes which will gain an increasing share of
thepublic transportation supply mix. Theaddition
of new modes with a variable cost structure like
ridesharing and the proliferation of on-demand
services will unlock new optimums of efficiency
and lower cost structures for public transportation agencies. This transformation will also offer
agencies more opportunities to improve the equity, accessibility, resilience, and flexibility of their
networks.
Figure 1
Public transportation systems will become increasingly integrated and
connected with new modes in the mix
New technologies and new business models
that are available to both consumers and agencies are enabling this transformation. Adoption is
still in its early stages but will dramatically accelerate in the years to come. Not every innovation or
solution will be applicable to every agency. The
right mix of solutions will differ by location - what
highly dense cities need will surely be different
from what small towns require. Some pilot programs may fail while others succeed. However,
agencies that adopt the right mix of solutions will
experience an improvement in service quality
and community outcomes while increasing equity, accessibility, efficiency, ridership, resilience,
and lowering operating costs.
The future is bright and we expect public transportation to look significantly differently in the
next 10 years than it does today. Below we describe the changes we are already seeing.
>> Mobility
Management
7
Figure 2
Major trends shaping public
transportation in the next 10 years
>>
• Improved equity and access
• Increased ridership
• Better customer experience
• Lower operating costs
• Higher resilience
• Improved flexibilty
equals
Agencies becoming mobility managers
Many public transportation agencies see their
roles expanding well beyond just running traditional services such as bus and rail service. They
increasingly view themselves not just as transport
operators but as mobility managers; and with
good reason.
The role of mobility managers is to orchestrate the
overall mobility network to deliver a set of desired
outcomes. As mobility managers, agencies pick
and choose the optimal mix of modes, technologies, and providers - and decide what to do inhouse and what to outsource. The capability set
required to manage mobility is different from that
required to operate transport. Managing mobility
requires new skills across analytics, data science,
technology integration, procurement, vendor
management, and stakeholder engagement.
Under the mobility management approach, agencies have the mandate to introduce new innovations, improve services, and to lower costs in ways
that pure transport operators cannot achieve.
New supply modes in the public
transportation mix
Bus, rail, and subways have dominated public
transport for the last 80+ years. Those modes are
here to stay - simply put, there is no more efficient
alternative than high-demand trunk lines on fixed
routes to move a large number of people along
dense corridors.
But public transportation agencies may also
choose to serve areas where travel patterns do
not allow them to efficiently provide vehicles with
capacities of 40-80 passengers at frequencies
that riders find useful. The result is that, in such areas, we see routes with headways of one hour or
more or highly inefficient routes that require large
subsidies.
The good news is that public transportation agencies have new modes and services at their disposal to integrate into their networks. In many cities
around the world, on-demand microtransit, ridesharing partnerships, and even bikes and scooters are already becoming a part of the fabric of
public transportation.
Having an expanded range of vehicles with different capacities, accessibility options, and cost
structures will allow mobility managers to match
the right vehicle with the right passenger at the
right time.
When integrated strategically, new modes can
deliver an expanded public transportation network and a better mobility experience for riders.
By thoughtfully distributing these modes across
their networks, transportation agencies can improve equity, lower costs, increase resilience and
provide more flexibility than conventional modes
alone.
Increasing focus on variable cost supply
The cost structure of public transportation, similar
to airlines, is largely fixed. Whether they operate
at 90% or 5% capacity, agency-owned vehicles
have a cost per supply hour that varies little, if at
all.
In low-ridership environments, such a rigid cost
structure may limit an agency’s ability to provide
high quality service. By supplementing variable
cost supply to their mix, public transportation
agencies can become more efficient as well as
more resilient to sudden drops in demand.
One example of variable cost supply is ridesharing. Agencies are contracting with Uber for technology solutions to support various programs
including first and last mile programs, guaranteed-rides-home, microtransit programs, late
night programs, and paratransit service to name
a few.
In these partnerships, agencies create mobility
programs to pay only for completed ridesharing
trips their customers take in a pay-for-perfor-
9
mance model. These programs are particularly
well suited for low-demand areas where it is too
costly to run a bus or a rail line.
Under such a model, agencies are building more
resilience into their networks. When ridership
drops, agencies experience a corresponding
drop in spending, thereby reducing costs when
they need it the most.
Agile and dynamic network planning
Comprehensive network planning and redesign is currently a labor-intensive and infrequent
process. Data collection and analysis, together
with long-term forecasting of travel demand, requires substantial time and resources to derive
insights. Ongoing urban development coupled
with changes in demographics and/or rider behavior may diverge materially from the assumptions underpinning the original design of a public
transportation system. This can result in a transportation network that is not optimized for the
community it serves.
We see a future where public transportation
agencies regularly and proactively re-examine
their networks. Network redesigns will become
more frequent, integrating new modes, like microtransit and ridesharing, that have not traditionally been considered at scale. Agencies will start
to assess the merits of all modes at their disposal
across their full network to determine the optimal
mix of services.
Network design will become even more deeply
rooted in comprehensive travel data, advanced
analytics, and real-world frequent experimentation with strong feedback loops. Rather than
completing a network study once a decade or
less, the leading agencies will make network optimization a core and continuous process. Getting
to that optimal configuration will not happen in
one go, it can only be achieved through ongoing
iteration. Flexible and on-demand services together with mobility apps will lower the costs of
experimenting quickly and affordably.
The longer-term trend is that public transportation agencies will be empowered to redeploy
dedicated assets like buses, eventually even in
real time, to where they will be best utilized. This
is only possible with on-demand services at their
disposal to fill gaps so no rider is left behind. Riders will merely have to plan and book their journey
via an app or call center to be directed to a bus
stop one day, while the next day a microtransit van
may pick them up instead because that bus has
been redeployed to a different route.
We think that a more frequent optimization and
experimentation approach to network planning
will result in a better mobility network for riders and
agencies. This will ensure that the right vehicle is
matched to each rider at the right time.
Detailed and timely ridership data, in conjunction
with dynamic long-term forecasts, will inform the
optimal network on a monthly, weekly, or even daily basis. By better matching the network to actual
travel demand, we believe public transportation
can reverse the trend of declining ridership and
expand its mode share compared to private vehicles in the years ahead.
Increased digitalization of both rider
experiences and agency systems
Today, public transportation spending on IT and
technology is a fraction of what digitally native
companies spend. Many processes remain analogue which sometimes results in an inefficient
and sub-par user experience for both riders and
agency staff.
For Riders, planning, booking and paying for trips
across public and private modes is complicated
and cumbersome. Navigating multiple apps, calling-in 24 hours in advance, locating kiosks, loading
smartcards, paying with exact change, managing
transfers - it can be an overwhelming experience.
Mobility-as-a-service (MaaS) will allow riders to
plan, book, and pay for their complete multi-leg
journey across both public and private modes,
all within a single app. From seamless multimodal
trips with a single payment to booking paratransit
trips on-demand, riders should be able to access
all their services from within one app.
For agencies, operational systems and processes
too will benefit from increased digitalization. From
digital network planning to modern fare collection
and ticketing systems to mobility apps, agencies
will need to systematically evaluate where to invest
in digital transformation. The good news is that
many technology companies are building compelling products and services specifically for the
public transportation market. Agencies can lower
IT costs by going with off-the-shelf products rather than investing in custom or home-grown developments. And while the current fiscal environment
makes incremental investments in technology difficult to fund, those agencies that invest in digital
transformation today, will be the ones that will have
among the most efficient, connected, and customer-centric public transportation networks in
the near future.
More options for riders with an increasing
share of on-demand trips
The convergence of new services like ridesharing
(including pooled trips), and microtransit together with the shift towards MaaS will give consumers better choices for how to get from point A to
point B at the touch of a button.
For example, most paratransit trips today require
call-in booking 24 hours in advance. This allows
dispatchers to plan complex route schedules
in a nightly batch computation to match supply
and demand given their fixed fleet size. With the
seamless integration of microtransit and ride sharing service for paratransit trips, consumers can request their trips in real time. This would unlock new
mobility and freedom for riders while also lowering costs for agencies.
As agencies implement larger fleet sizes and bigger service areas, on-demand microtransit can
become a more useful service for more people as
wait times decline while use cases increase. This
should induce demand for the service which will
boost ridership. Integrating ridesharing service
with pooling (a variable cost structure for the
agency) together with microtransit (fixed supply,
fixed cost) will allow agencies to right-size their
fleets to maximize utilization and cost recovery
while using ridesharing service as flexible supply
for “peak shaving”1
. We believe this will create a
virtuous cycle of increasing ridership while lowering the average cost per trip, which is still too high
in many microtransit pilots today.
By adding ridesharing into the public transportation mode mix at the right times, agencies can
deliver a better mobility experience for riders
while also counterintuitively lowering average
cost per trip.
More connected, resilient, and integrated
public transportation system
The culmination of the trends described above
- the integration of new services, new cost structures, new waysof agile networkplanning, andthe
development of MaaS and connected backend
software systems presents a huge step-change
improvement for how public transportation will
be managed and delivered to consumers.
The result will be a better mobility network - betteroptions forriders,better servicedelivery,more
resilience to demand fluctuations, with higher efficiency and lower costs for agencies.
And while creating an integrated operating system for public transportation will take years, there
are steps that agencies can take today to deliver
on many of the benefits we describe above.
Agencies can start realizing many of the benefits
of such an integrated mobility system using existing tools and technologies. And these tools and
technologies will only get better over time following typical technology development iteration
1 Peak shaving is the ability to offload trips to the Uber network
when agency vehicles cannot meet the level of demand or the
wait times for the rider are too long. See “Our approach to microtransit” below for a deeper explanation of how this works.
11
cycles, with early-adopting agencies more
equipped to capitalize on these improvements.
The time for agencies to start taking bold actions
is now.
Increasing focus on community outcomes
Lastly, among all the talk about transformation
and efficiency, we would be remiss if we don’t
remind ourselves of the true purpose of pub
-
lic transportation - to connect people with their
communities and economic opportunity conve
-
niently, safely, sustainably, and equitably.
Here too we see room for innovation. The tools
we now have at our disposal allow us to deliver
micro-targeted mobility solutions down to the
individual level if we so chose. We are also not
only constrained to moving people
- we can now
also move things to people such as prescription
medicines, food, and packages, supporting local
commerce in the process.
We think this will allow public transportation agen
-
cies to re-think their key performance indicators
(KPIs) and metrics for how they chose to mea
-
sure success. We could begin to measure pub
-
lic transportation’s impact and performance in
new and incremental ways - considering access
to jobs or healthcare, measures of
a network’s
equity, the economic output public transporta
-
tion enables, and even social outcomes in select
communities.
Because we can deploy hyper-targeted pub
-
lic transportation solutions and we can couple
those offerings with better data tracking, we think
agencies will have
a new way of measuring im
-
pact and outcomes of that which matters
most
- people.
Part 3
The economic case for
integrating ridesharing
services as a new mode
in public transit
Executive Summary:
• Most public transportation systems are subsidized and have a predominantly fixed cost structure for each mode or vehicle (similar to airlines).
Ridesharing meanwhile, when integrated in public
transportation, has a variable cost structure where
agencies only pay for completed trips.
• For the vast majority of trips, conventional public
transportation is very efficient at moving many
people from A to B at low cost. However, when
demand is low and during off-peak hours, conventional modes often face very high costs per
trip while riders suffer from longer access times
and reduced frequencies.
• Agency-subsidized ridesharing service can be a
highly effective solution to complement public
transportation (e.g., first/last mile programs) or
to enable agencies to reallocate resources from
inefficient bus routes and demand response services. This can help agencies reduce their costs
while increasing the overall accessibility of the
network.
• The cost-optimal mix of ridesharing services differs agency by agency and requires analysis to
determine the optimal mix and cost reduction
potential.
• Using a sampling of publicly available agency route performance reports from the United
States, we estimate that ~1-6% of bus trips could
be replaced by ridesharing at a cost reduction for
agencies (based on Uber Pool pricing and preCOVID ridership levels). These trips represent
~5% to 25% of all bus routes. Agencies can expect cost reductions per trip of ~15-30% on inefficient routes that are replaced with Uber Pool
(assuming ridership remains constant).212
Using
UberX pricing, which is higher than Uber Pool,
we estimate that only 0.1% to 1% of bus trips (at
pre-COVID ridership levels) could be replaced
by ridesharing at a cost reduction for the agency.
These trips take place on between ~2% and 13%
of the available bus routes.
• Using a sample of 10 agencies of different sizes
from the National Transit Database, we estimate
cost per trip reductions of between ~13% to 70%
from leveraging ridesharing services like UberX
for ambulatory demand response trips. In markets
where Uber Pool is available, we have found the
cost reductions per trip could be higher than 70%
on average.
2
2 These cost savings do not capture the costs associated with
providing wheelchair accessible vehicles (WAV) for non-ambulatory trips.
13
• In the current COVID environment where ridership is significantly depressed, the cost-optimal
mix of ridesharing has increased. At one large US
agency, bus ridership had declined ~67% in the
spring of 2020 compared to the same period last
year. Based on pre-COVID ridership levels, UberX
would have been cheaper on ~1% of trips and
13% of routes. In late spring 2020, that increased
to 23% of trips and 73% of routes. The estimated
cost reductions for the agency on affected routes
were in the 26-30% range assuming ridership remains at the same levels.
• Adding ridesharing services to the public transportation mix not only has the potential to lower
operating costs for agencies but also empowers
agencies to increase access and equity throughout their service area, reaching areas previously
underserved by the existing fixed-route system,
and builds resilience in public transportation networks to handle fluctuations in ridership. The exact cost-optimal mix will vary by mode and by
agency.
“
The biggest innovation of incorporating
ridesharing in public transportation is not
offering consumers an on-demand service,
it’s about giving agencies a new supply mode
with a variable cost structure that can serve
the many low demand routes more affordably
while also increasing equity and access.”
0.2B
0.5B
0.5B
3.7B
4.5B
0.5B
46%
38%
5%
5%
2%
5%
$1.8B
$4.8B
$3.5B
$17.4B
$2.0B
$3.1B
53%
11%
10%
6%
15%
6%
$3.84
$0.95
$6.28
$3.73
$30.05
$4.33
22%
61%
51%
22%
8%
37%
Passenger trips by mode
Billion and as percent of all modes
Agency operating
subsidies by mode
USD Billion and as percent of all modes
Subsidy
per trip
USD
Cost
recovery
Percent of operating cost
recovered through fares
Bus
Heavy
Rail
Commuter
Rail
Light
Rail
Demand
Response
Other
Source: National Transit Database - 2018 data
Figure 3
An overview of public transportation
subsidies in the United States by mode
The state of public transportation subsidies in the United States by mode
In many parts around the world, public transportation is highly subsidized by the government and
for good reasons. According to the 2018 data from the National Transit Database, public transportation in
the United States delivered ~10B passenger trips across all modes. Overall operating subsidies3
amounted to
~$33B or ~$3.31 per passenger trip with an average cost recovery ratio4 of ~33% across all modes.
By mode, bus accounted for the largest share of trips (4.5B or 48% of all trips) and had an average cost recovery ratio41of 22%. Heavy rail had the best economic performance with a cost recovery ratio of 61% while
accounting for 40% of all trips. Demand response was the most expensive and subsidized mode with an average subsidy of ~$30 per trip. Demand response accounted for 2% of trips but 15% of the overall operating
subsidies in the US.
³ Defined as total operating expenses less total fare revenues
4 Cost recovery ratio is the percentage of operating expenses that are paid for by fare revenues.
This data can be further dissected by agency, by route, and even by time of day. Looking at the
subsidy per trip at the agency level, we see a large distribution in subsidy per trip across agencies.
15
Subsidy per trip - Bus
$180
$160
$140
$120
$100
$80
$60
$40
$20
$0
-$20
USD
n = 1,242 agencies
Subsidy per trip - Heavy Rail
USD
n = 15 agencies
$180
$160
$140
$120
$100
$80
$60
$40
$20
$0
-$20
Subsidy per trip - Demand Response Subsidy per trip - Light Rail
USD
n = 1,998 agencies
USD
n = 23 agencies
$180
$160
$140
$120
$100
$80
$60
$40
$20
$0
-$20
$180
$160
$140
$120
$100
$80
$60
$40
$20
$0
-$20
Subsidy per trip - Commuter Rail
USD
n = 26 agencies
$180
$160
$140
$120
$100
$80
$60
$40
$20
$0
-$20
Figure 4
The distribution of public transport
subsidies per trip across agencies in the US
Source: National Transit Database - 2018 results
We further see a strong correlation between average subsidy per trip and the overall level of ridership per
vehicle hour. The higher the density on a given route, the better the performance. However many agencies
also deliver service in areas that lack density - the result is high operating costs on a per trip basis. This can
further compound the problem of low ridership as agencies are forced to offer less frequent or reliable service in those areas.
Figure 5
The relationship between ridership and subsidies per trip
Source: National Transit Database - 2018 results
17
The economics of fixed versus variable cost supply
Public transportation today operates primarily using a fixed cost structure across all its modes. This
fixed cost base for many agencies can represent ~80-85% of the total operating budget.As a result, during a
drop in ridership, agencies bear the full impact of the reduced fare revenue on their bottom line - this is often
coupled with a reduction in funding sources during economic downturns.
For agencies that partner with ridesharing companies, they only subsidize and pay for the trips actually taken.
This makes ridesharing a variable cost supply for agencies. If ridership drops then the agency’s operating
budget declines accordingly while cost per trip remains the same.
As agencies seek to both lower costs and build a public transportation system that is more resilient to fluctuations in demand, they should consider increasing the share of variable cost supply in their overall mode mix.
We illustrate the concept of fixed and variable cost structures below.
Figure 6
The economics of fixed and variable
cost supply as a function of ridership
Average cost per passenger trip
At these levels of ridership, cost per trip
is lower using ridesharing
Break-even point of ridership
where cost per trip is equal
At these levels of ridership, cost per trip
is higher using ridesharing
Cost per trip using ridesharing
Cost per trip using traditional modes (e.g. bus)
Passengers per vehicle hour
This visualization allows agencies to see how the average cost per trip changes as a function of passengers
per hour for both fixed and variable cost supply.
For fixed cost supply modes, the lower the ridership the higher the average cost per trip. However, for subsidized ridesharing with its pay-per-trip model, the average cost per trip is flat regardless of demand because
the agency pays only a fixed amount for a trip of a given distance.
Such a framework allows agencies to quickly compare their routes relative to the cost of ridesharing (using
an average trip distance).
of cost per trip from the 2018 National Transit Database (NTD), we could crudely infer that ridesharing could provide equivalent or better transportation access at a lower cost per trip for ~0.4%
to 2% of all bus trips.37
Across all of Uber’s demand response agency
partnerships,theaveragetotalcostpertripduring
Q3’20 was ~$19 per trip. These numbers are before fare recovery that offset agency subsidies
and are for ambulatory trips only (not wheelchair
accessible vehicles). Looking at the per trip cost
distribution for demand response service across
agencies in the US suggests that agencies could
reduce their costs if they shifted 50% (or potentially more) of all ambulatory demand response /
paratransit trips to ridesharing.48
While this analysis, based on NTD data at the
agency level, is a crude and directional approximation, a better methodology requires analysis
at the route level which we calculate below albeit
on a smaller sample set.
6 Under our public transportation programs, agencies have a
high degree of flexibility in setting the portion of the fare paid
by the rider. The chosen fare structures vary from program to
program.
7We implicitly assume that the average trip distances on Uber’s
existing programs are similar to those in the NTD data which may
not be accurate. In the next analysis, we take into account the
actual average trip distance at the route level to calculate a more
precise estimate of the cost reduction per trip from shifting trips
to the Uber network.
8 We implicitly assume that the average trip distances on Uber’s
existing demand response programs are similar to those in the
NTD data which may not be accurate. In the next section, we take
into account the actual average trip distance at the agency level
to calculate a more precise estimate of the cost reduction per
trip from shifting ambulatory trips to the Uber network.
This section focuses on quantifying the extent to which agencies can use ridesharing to
supplement existing fixed route or paratransit networks - particularly in the most inefficient parts of the network. We focus on identifying routes where ridesharing can lower the cost
per trip for agencies. While this analysis is framed
around potential replacement of inefficient
routes, we would like to point out that the majority
of our public transportation programs to date are
not in fact aimed at route replacement. The vast
majority of our programs have been designed to
complement and extend the reach of the public
transportation network. Uber’s public transportation programs typically address first and last mile
connectivity to transit hubs, late night service, or
microtransit service in areas previously underserved by public transportation. Nevertheless,
we hope that you find this analysis useful in order
to benchmark the economics of subsidized ridesharing service against other traditional modes
and to quantify the cost reduction potential in
select parts of the fixed route and demand response network.
In Q3’2020, the average total cost per trip across
Uber’s public transportation programs was ~$14
per trip on UberX. For our public transportation
programs that utilized shared or pooled rides, the
average total cost was ~$11 per trip in Q4’2019.15
These numbers are before taking into account
any fares paid by the rider. Thereby the average
agency subsidy per trip is considerably lower
than these amounts.26 Looking at the distribution
5 Shared rides and rider matching has currently been suspended
due to COVID-19. The last full quarter when rider matching was
operational was Q4 2019 and the data is shown for that time
period.
Estimating where ridesharing services can enable
agencies to deliver equivalent or better transportation
access at a lower cost per trip
A crude estimation at the
aggregate agency level:
sharing
sharing
Source: National Transit Database - 2018
Figure 9
The distribution of average agency trip costs in the
US for bus and demand response
Analysis at the route level taking actual trip distance into account:
Based on a sample of publicly available bus route performance reports, we were able to get route level data
on ridership levels, cost per trip, and average trip length. We then estimated the cost of serving that same
level of demand using UberX or Uber Pool based on actual Uber pricing9 for each individual market. This
allowed us to estimate which inefficient routes could be delivered by ridesharing at a cost reduction to the
agency.
Our chosen sample was based on the availability of these agency-published route performance reports
– we recognize that this is not a statistically representative sample of the US transit market. Nevertheless, we
think the results are helpful to highlight the potential cost reductions some agencies may expect.
Below we show the expected cost reductions per trip per route across three agencies in the United States
- a top 5 agency, a top 15 agency, and a small suburban agency. We ran this analysis based on pre-COVID
ridership levels using both UberX and Uber Pool pricing in the local market. Please note that Uber Pool is only
available in select markets and has been suspended everywhere during COVID.
1
9 Our Uber pricing estimates were based on actual Uber trips in the local market for trips of different distances. We also accounted for the
impact of surge pricing to get accurate estimates of trip costs.
21
Figure 10
Identifying inefficient bus routes that could be supplemented
by ridesharing across a sample of 3 agencies in the US
Source: Various publicly available agency route performance reports, Uber analysis
Figure 11
Summary of potential cost reductions on the fixed route network
from switching to ridesharing across our sample agencies 10
7%
26%
18%
1% 2%
6%
15%
29%
16%
0.5%
4.4%
2.1%
$8 $9 $10
2%
13%
9%
0.1% 0.9% 0.8%
1%
26%
20%
0.0% 1.0% 0.5%
$13 $12 $14
Estimates based on UberPool pricing Estimates based on UberX pricing
Trips where UberPool is cheaper
Percent of all bus trips
Trips where UberX is cheaper
Percent of all bus trips
Routes where UberPool is cheaper
Percent of all bus routes
Routes where UberX is cheaper
Percent of all bus routes
Potential agency cost reductions
On routes where Uber Pool is cheaper in percent
Potential agency cost reductions
On routes where UberX is cheaper in percent
Potential agency cost reductions using Uber Pool
As percent of all route subsidies
Potential agency cost reductions using UberX
As percent of all route subsidies
Average cost per trip - Uber Pool
USD per trip before fare recovery
Average cost per trip - UberX
USD per trip before fare recovery
Top 5 Agency Top 15 Agency Suburban Agency
Top 5 Agency Top 15 Agency Suburban Agency
Top 5 Agency Top 15 Agency Suburban Agency
Top 5 Agency Top 15 Agency Suburban Agency
Top 5 Agency Top 15 Agency Suburban Agency
Top 5 Agency Top 15 Agency Suburban Agency
Top 5 Agency Top 15 Agency Suburban Agency Top 5 Agency Top 15 Agency Suburban Agency
Top 5 Agency Top 15 Agency Suburban Agency Top 5 Agency Top 15 Agency Suburban Agency
Excludes the incremental cost of offering on-demand wheelchair Source: Agency Route Performance Reports, Uber analysis
accessible vehicles (WAV) for wheelchair riders.
10
Source: Agency Route Performance Reports, Uber analysis
Based on route level data at these three agencies
and pre-COVID ridership levels, we estimated that
Uber Pool would only be a cheaper alternative for
~1-6% of trips.11 However, these trips represent ~7-
26% of the total bus routes from those agencies.
Our analysis suggests that if these agencies shifted
demand to Uber Pool, they could see cost reductions of ~15-30% on those routes assuming ridership remained constant. The average trip cost using
Uber Pool was estimated at ~$8-10 based on the
local Uber Pool pricing in that market and the average trip distances on those routes.
Given that Uber Pool is not available in all markets112,
performing the same analysis using UberX pricing,
we estimate that only 0.1% to 1% of trips could be
delivered at a cost reduction for the agency. That
represents ~2% to 13% of routes. The average trip
cost using UberX was estimated to be ~$12-14
based on the local UberX pricing in that market and
the average trip distances on those routes.
This analysis shows that ridesharing service is not
a good option and far too expensive for the vast
majority of trips where buses are perfectly well suited. Example cases where ridesharing is not a good
substitute include:
• On bus routes with high ridership (i.e., roughly
more than 10 passengers per hour)
• In dense city centers where lower capacity passenger vehicles cause congestion
• For longer distance trips where the pricing of
ridesharing would be prohibitive.
However, ridesharing (or microtransit) is well suited
for low demand areas with relatively short trip distances where agency subsidies per trip are highest.
Our calculations only consider agency operating costs as reported in
agencies’ route performance reports. These operating costs do not include the
annualized costs of vehicle acquisition nor the costs of the infrastructure required
to store and maintain fixed fleets. We expect that including those additional costs
would make the relative value of ridesharing even more attractive for agencies, both
in terms of the proportion of trips that can be served by ridesharing and the expected
savings for public transportation agencies.
Please note that Uber Pool has been suspended globally at the time of writing
due to public safety concerns associated with the COVID-19 crisis.
Factoring in the incremental cost of
on-demand wheelchair accessible
vehicles on our fixed route
cost analysis
Agencies that choose to replace inefficient bus routes with ridesharing service will also need to offer an equivalent
on-demand service for their riders who
use wheelchairs. Wheelchair accessible
vehicles (WAV) typically have significantly
higher cost per trip than UberX or Uber
Pool - largely driven by sparse demand
and a fixed cost model where agencies
pay per supply hour. These added costs
would offset some of the cost reductions
from switching from fixed-route or demand response service to ridesharing.
In our cost modeling, we were not able
to reliably estimate the incremental cost
of providing wheelchair accessible vehicles. To do this, we would need agencies
to provide us with data on WAV demand
at the route level which is not available in
the reports we can currently access. Nevertheless, if we assume that 0.5% of trips
require wheelchair accessible vehicles
and that each of these trips costs ~$100,
the cost reductions we estimated above
would be reduced by between 10-40%
among our sample of 3 agencies when
on-demand WAV service is integrated.
In other words, agencies are still likely to
reduce their overall operating costs with
ridesharing services that include integrated on-demand WAV service.
Agencies may also consider harnessing
their demand response vehicles as part
of their on-demand offering to fulfil these
trips, rather than a third-party WAV provider, especially if there is existing capacity and a cost advantage.
Sidebar
11
12
64%
57%
69%
13% 17%
48%
42% 41%
26%
47%
81%
74%
82%
54%
73%
Demand Response - estimated percentage cost reductions per trip for a sample of US public transportation agencies
based on UberX pricing, applies only to ambulatory trips
Demand Response - estimated percentage cost reductions per trip for a sample of US public transportation agencies
based on Uber Pool pricing (where Pool is available), applies only to ambulatory trips
Top 10
Agency
Top 10
Agency
Top 10
Agency
Top 10
Agency
Top 10
Agency
Top 50
Agency
Top 50
Agency
Top 50
Agency
Top 300
Agency
Top 300
Agency
Sample
Average
Top 10
Agency
Top 10
Agency
Top 10
Agency
Top 10
Agency
Top 50
Agency
Top 50
Agency
Top 50
Agency
Top 300
Agency
Top 300
Agency
Sample
Average
42%
Top 10
Agency
N.A. N.A. N.A. N.A. N.A. N.A.
Source: National Transit Database, Uber analysis
Figure 12
Estimated per trip cost reductions for ambulatory paratransit trips from
switching to ridesharing
We also conducted a similar analysis for demand-response service where we used the 2018 National
Transit Database to calculate the cost per trip and average trip distance across a sample of 10 randomly selected public transportation agencies of different sizes. We then calculated the cost per trip assuming the
agency switched those trips to UberX or Uber Pool (where Uber Pool was available). Please note that these
savings only apply to ambulatory trips. We assumed that agencies will maintain a fleet of wheelchair accessible vans while only offloading select ambulatory trips to ridesharing providers13.
1
13Uber can also onboard agency WAV vehicles or 3rd party WAV operators on the Uber platform to allow agencies to offer an equivalent
on-demand wheelchair accessible service to riders.
A simple average across our sample shows that agencies can expect, on average, a ~42% cost reduction for
ambulatory trips from switching trips to UberX and ~73% cost reductions from switching to Uber Pool. However, Uber Pool was not available in more than half of the markets in our sample (and has been suspended
globally at the time of writing due to the COVID-19 crisis).
The cost reductions from increasing the ridesharing mix in demand-response are substantial. However, our
experience also shows that providing such a convenient on-demand service to riders tends to induce additional demand for travel. While this is wonderful, as it allows riders to move more freely and increases transportation access more evenly throughout communities, we think that the absolute cost-reductions for agencies could be at least partially offset by more trips. Agencies should take this induced demand effect into
account if they are looking to purely lower operating costs from a ridesharing program.
25
Addressing labor concerns from integrating ridesharing services in
public transportation.
In early drafts of our paper, industry stakeholders asked about our perspective on the labor challenges associated with shifting select services to ridesharing networks. We acknowledge that this
is a complex issue that needs to be considered carefully and on a case by case basis.
As mobility managers, public transportation agencies are in direct control over how and when to
integrate ridesharing services. Some agencies may choose to integrate ridesharing services primarily to expand their networks by offering first or last mile connectivity to public transportation
hubs or offering ridesharing to areas that don’t have existing coverage. Under such a scenario,
there is no impact on jobs. In fact, the vast majority of Uber Transit’s existing partnerships fall under
this category.
Other agencies may choose to substitute inefficient bus routes with ridesharing or microtransit.
Agencies may choose to redeploy those vehicle assets and operators to new routes or to existing
routes to increase the frequency or capacity along dense trunk lines. Under this scenario, there
should again be no impact to existing staffing levels.
For agencies that choose not to redeploy affected vehicle assets and operators, their pace of
hiring to fill natural attrition and retirements may be temporarily slowed down. If an agency decides
that ridesharing services are to be a beneficial part of their overall network, these services can also
be phased in over several years.
As mobility managers, agencies should first engage in a network planning exercise with all modes,
including ridesharing in mind. This will provide insights into the optimal mix of ridesharing services
and allow agencies to first quantify the estimated impact on jobs which will differ from agency
to agency. It is helpful to remember that our estimates suggest that only about 1-6% of bus trips
could be provided at a lower cost with ridesharing - a relatively modest share of overall trips (see
figure 11). Based on such an analysis, agency leaders will have a clearer sense of their operational
staffing needs for the years ahead.
Sidebar
“
Under most scenarios, we believe
ridesharing will likely play an increasingly
important role within the public
transportation mix in the next 3-5 years.”
27
Part 4
How Uber offers
agencies new tools to
operate more efficient,
connected, and
equitable mobility
networks
About Uber Transit
Uber launched its first public transportation
agency partnership in early 2015. That partnership helped senior citizens in Gainesville, Florida maintain their independence through free
UberX rides to select destinations. Since then,
our team and our impact in the communities we
serve has grown substantially.
Today, Uber Transit is a dedicated business
unit that is exclusively focused on supporting
public transportation agencies and riders. In
early 2019, we launched public transportation in
the Uber app for the first time - offering riders
journey planning and in-app ticketing in Denver.
In July 2020, we launched our first microtransit
SaaS (Software-as-a-Service) partnership with
Marin Transit in Marin County, California, marking
the first time Uber has made its software available to power a public transportation agency’s
microtransit service using their fleets and agency
operators. That month we also acquired Routematch, one of the leading software providers to
public transportation agencies. Then in September 2020, we launched “Uber and Transit”, an integrated multimodal experience within the Uber
app that allows riders to plan and book a complete journey on Uber and public transportation,
using Uber for the first mile trip to connect with
public transportation. This product is live in Sydney and Chicago with plans to scale further in
2021. Uber also made a bold sustainability commitment to become a zero-emission mobility
platform in Canada, Europe, and the US by 2030
while by 2040, 100% of rides globally will be in
zero-emission vehicles or completed through
micromobility and public transportation.
Uber Transit and Routematch empower agencies to become mobility managers by leveraging
Uber’s network and software to build the most efficient, equitable, and accessible mobility networks. We
help agencies lower costs through access to the Uber network with its variable cost structure. Agencies can
use UberX or Uber Pool to quickly launch and easily manage highly configurable and innovative programs
to any segment of their community. We promote public transportation directly in our app to millions of users through our journey planner, in-app ticketing, and multimodal products. Our software solutions power
agency fleets to offer both pre-planned and on-demand trips with the ability to seamlessly allocate certain
trips to the Uber network if and when desired by our partners.
As mobility managers, agencies have the opportunity to partner with Uber and Routematch to create the backbone for a mobility ecosystem. That may look different at each agency, but all with the
common theme of how to use resources as optimally as possible while improving rider satisfaction. Through
our collective technology, resources, and experience, we can help public transportation agencies build out
their current and long-term software infrastructure for mobility management based on their changing community needs.
As of October 2020, the Uber Transit Team has more than 220 employees with thousands more
engineers developing Uber’s core technologies that power our products. With more than 550 public
transportation partners around the world, we serve agencies of all sizes from small rural agencies to some of
the largest agencies in the world.
Figure 13
A brief history of Uber Transit
What equitable and accessible public transportation means to Uber
Access to transportation is a fundamental part of life. With it, people are able to harness the economic
and social opportunities, among others, available to them within their community to lead the lives they
wish to pursue. When transportation options are limited, financial, health, and other hardships are likely
to follow.14
Given its importance, one of the most common reasons communities choose to provide public transportation is to provide access to those who do not have access to a private vehicle or choose not to
use one. This enables communities to reap many benefits, including increasing the social welfare of its
residents while reducing the negative externalities of the private automobile.
Different members of a community, however, may have different transportation needs, and this is the
key if an agency is seeking to provide transportation service that is more equitable. For example, while
fixed-route transportation may be able to serve the vast majority of public transportation trips, for a
significant number of people, this service may be inaccessible due to physical barriers, economic
barriers, total travel time, or need for travel outside of service hours or areas, among other reasons.
With a shift towards mobility management, and by incorporating a variable cost supply as appropriate,
public transportation agencies can have access to cost effective, tailored service models that can
meet these kinds of specific needs. For example, for people with disabilities who are unable to use
the fixed-route network, transit agencies can now provide a more responsive and lower cost per trip
service by tapping into a ridesharing network that includes wheelchair accessible vehicles.15
For areas where trip density may not cost effectively support a fixed-route bus or a dedicated fleet
dial-a-ride service, transit agencies can utilize the ridesharing network to provide high levels of access
at lower costs per ride to areas of their community that would otherwise be underserved by public
transportation, all while redeploying saved resources elsewhere in their system.16
These new modes must themselves not raise new barriers of access either, including to people who
may be unbanked or without access to a smartphone. Uber is proud to be able to offer solutions including call centers and cash funded cards to reduce these potential barriers.
While it is the choice of each public transportation agency to determine how to best serve their constituents, we believe that the concepts of mobility management, variable cost supply, and the other
aspects of this paper can help empower agencies to offer more equitable transportation service in
their communities.
14 For a specific overview of how the lack of public transportation is a major hurdle for many Americans, see here.
15 See how the MBTA in Boston offers on-demand paratransit service here.
16 DART in Dallas is using the ridesharing network to offer service to customers, see here.
Sidebar
Uber’s global platform brings unique capabilities
to our public transportation partners.
With over 110M monthly active users,
171
Uber
is a demand generator for public transportation
- allowing users to plan, book, and pay for their
journeys without having to download a new app.
By offering access to our network of close
to 5M17 drivers, we are a technology service
provider to public transportation agencies. We
do this by adding access to a new type of service, ridesharing, to the public transportation mix
that is highly flexible and has a variable (pay-pertrip) cost structure. Agencies can customize fare
structures for riders and implement cost controls
to not exceed their set budgets.
Our market leading technology is now available to public transportation partners for the
first time. From July 2020, agencies have access to Uber’s proprietary demand prediction,
dispatching, matching, pricing, routing, and payments technologies to power their own vehicles
and drivers. This allows them to deliver a highly
efficient pre-planned and on-demand service
for paratransit or microtransit.
Uber’s presence in 69 countries and 10,000+
cities means that almost any agency around the
world can access our products and services. Regional on-the-ground operations teams support
agency partners and accelerate program launches.
117 Monthly active platform consumers (MAPCs) as at Q4 2019.
Our global scale provides significant operational cost and efficiency advantages. Uber
knows how to power movement at the touch of
a button. We bring our product and marketing
experience to provide users with a safe, intuitive,
and continuously improving experience.
Our dedicated Uber Transit team of over 220
(and growing) employees are solely focused
on serving public transportation. We arebuilding products and services that allow agencies to
operate the most efficient, connected, equitable,
and accessible mobility networks.
Our customers chose us because of our distinctive capabilities that provide multiple concurrent benefits to their operations - increased
ridership, lower cost, and market leading technology all while extending the reach of the public
transportation network and improving the customer experience.
Our value proposition to public transportation agencies
Figure 15
Why public transportation agencies use Uber products
Increased
ridership
Lower
costs
Market
leading
technology
Extended
reach of
transit
Improved
customer
experience
Figure 14
What the Uber platform offers public transportation agencies
110M +
monthly
active
users
5M + drivers
Tech &
products
powering 7B
trips per year
Global
footprint of
10,000+
cities
Team of 220+
serving
550+ transit
agencies
Our customers chose us because of our distinctive capabilities that provide multiple concurrent benefits to their operations - increased ridership, lower cost, and market leading technology all while extending
the reach of the public transportation network and improving the customer experience.
Driving a green recovery through our sustainability commitments
Investing in public transportation is a key part of our sustainability commitment to become a
100% zero emission platform globally by 2040 and drive a green recovery from the global
pandemic. We’re doing so to decarbonize our platform via public transportation, micromobility, along with electric vehicles, and do our part to expedite the global transition to clean
energy.
As communities recover from COVID-19 and people start moving again, Uber will continue to
partner with public transport to avoid the return to traffic gridlock and pollution, as well as help
hundreds of thousands of drivers on the platform transition to electric vehicles.
As the world continues to change, many public transportation agencies share our perspective
and are seeking out innovative solutions so that they can come out of Covid better and greener than before.
That’s why we’ve expanded Journey Planning - which lets riders choose their destination and
see pricing options, real-time schedules, and walking directions to and from public transportation stations - to 40+ total cities around the world, and brought in-app ticketing to 10+ cities
as well.
Most recently, we expanded multimodal trip options offering integrated journeys across Uber
and Transit to Mexico City and London beyond Sydney and Chicago. Riders can tap this option
and plan their entire journey, combining UberX with walking directions and city bus, subway, or
train connections. Powered through real-time transit information and Uber’s on-demand mobility network, it’s the latest way we’re partnering with public transportation to create solutions
to congestion and reduce everyday use of personal cars.
The world is at a critical juncture, and we all have a role to play. Uber is aiming high, and our goal
is to build the most efficient, decarbonized, and multimodal platform in the world for mobility.
Sidebar
33
Our product ecosystem
Our products fall under under three broad
categories:
“Uber Rides for Transit” provides agencies
with the tools they need to use Uber’s ridesharing platform as one of their core modes.
Agencies can create highly-customized programs leveraging UberX, Uber Pool, or any other
Uber product.Agencies can define pricing structures, subsidy levels, service areas, hours of operation, budget controls, and set population-specific parameters for each program to target only
specific communities. Agencies pay per trip
taken using Uber’s regular pricing in each local
market - the agency sets the subsidy level, which
is highly flexible based on each agency’s preference. Typical use-cases include first and last
mile programs, paratransit, off-peak, microtransit,
and bus route supplement programs. Agencies
can use the Uber network to extend the reach of
public transportation, particularly in low-demand
areas where typical bus route service is cost-prohibitive to run.
Uber’s Transit Software Solutions power
agency fleets, particularly for paratransit and
microtransit applications. This software enables both pre-planned and on-demand provision of trips. Our on-demand service is built on
top of Uber Pool technology with market leading
matching, routing, pricing, and payment technology, delivered via Uber’s driver app, rider app
and agency dashboards. Riders can book their
trips through the Uber app or a call center, which
speeds market adoption as many users already
have the Uber app downloaded on their phones.
Our pre-planned service is powered by Routematch’s leading scheduling, routing, fleet management and rider eligibility management technology. Over the last 20+ years, Routematch has built
functionality to meet the many agency-specific
requirements for paratransit programs. Both preplanned and on-demand services are designed
to work in parallel, it is not one or the other. One
of the main differentiators for our software is the
ability to seamlessly allocate certain trips to Uber’s
variable-cost and highly-flexible network. This allows agencies to lower cost, reduce wait times,
flex capacity during periods of high demand and
also to size their fleets for optimal efficiency by
relying on the Uber network for “peak shaving” 18.
1
Uber’s MaaS (Mobility-as-a-Service) Solutions allow users to plan, book, pay for, and
navigate any trip on public transportation
directly from their phone. Our journey planner
promotes public transportation in the Uber app.
Using real time transit data, our app recommends
itineraries to get from A to B on public transport
including multi-modal trips that use Uber for the
first and/or last mile to or from a public transportation station. In select markets, riders can also
purchase and redeem tickets without needing to
buy tickets at vending machines or top up their
smartcard. As we scale our MaaS offerings globally, our goal is to offer riders the full suite of travel
options, including public transportation, to get to
their destinations.
18 Peak shaving is the ability to offload trips to the Uber network
when agency vehicles cannot meet the level of demand or the
wait times for the rider are too long.
Figure 16
Uber Transit product ecosystem
Rides
for Transit
Transit
Software Solutions
MaaS
Solutions
While our products can be deployed individually, they work best as a holistic and integrated offering.
For example, agencies can use our “Uber Rides for Transit” product to offer subsidized first/last mile connections to public transportation stations which are directly integrated with our multimodal product in our
Uber MaaS Solutions - this way riders can take the “complete journey” all via a single app. Consumers will also
be able to see, book, and pay for their demand-response or microtransit trips directly from within the Uber
app via our MaaS offering. If the rider needs to go outside the microtransit geofence, they will be presented
with other options so they don’t need to switch apps. Riders will be able to request both pre-scheduled and
on-demand trips - and they can do this through our app or by calling into a call center. We are working to
bring these types of advanced integrations and product experiences to market in 2021 and are very excited
about the opportunities they will unlock for both riders and agencies.
Agencies also get access to trip level and aggregate data as well as dashboards for their subsidized
Uber programs. This data helps agencies fulfill reporting requirements, audit trip level data against invoices
received, as well gain insights into how the program is performing. These insights enable agencies to measure the program’s performance against their goals while informing future service planning efforts. The level
of data shared with agencies is carefully reviewed to protect rider and driver privacy.
By combining Uber’s unique capabilities, we offer agencies a holistic, differentiated, and integrated
mobility ecosystem. Riders get access to all modes of public transportation to plan, book, and pay for their
journeys. Agencies, meanwhile, get an integrated mobility ecosystem for their paratransit, microtransit, and
ridesharing programs. This highly integrated system offers routing and dispatching of both pre-planned and
on-demand trips across agency owned and operated fleets, 3rd party fleets, as well as vehicles available
through the Uber Platform.
35
Figure 17
Our integrated offering is merging all public transportation
options in one seamless experience for both riders and agencies
Allocate trips to the Uber
network or 3rd party
providers
Improved options
Figure18
Uber Transit’s holistic integrated offering for public
transportation agencies
& 3rd parties
Uber Transit can offer public transportation agencies a unique set of strategically important capabilities all within a rapidly unifying product suite. By offering a holistic integrated offering, public
transportation agencies can operate more connected, efficient, equitable, and resilient mobility networks.
In the next section, we expand on how Uber’s unique capabilities unlock differentiated programs to complement public transportation networks and power paratransit and microtransit applications - all from the
same product suite and delivered to users through the Uber app.
37
& 3rd parties
Part 5
How Uber Transit’s
products and services work
Our approach to complementing
public transportation
Applying conventional fixed-route service to areas with low density is challenging. While bus service is highly efficient on major corridors, in low-density areas buses struggle and incur a high cost per trip.
The result is that agencies are forced to reduce the
frequency of buses to keep costs in check. This low
frequency compounds the low ridership problem
even further by making the service less convenient for
riders. Those that can afford personal vehicles will use
them instead of waiting for a bus that might come in
30 or 60 minutes. Those that can’t afford cars are left
with a suboptimal service that limits their mobility and
access to economic opportunities.
“Uber Rides for Transit” gives agencies the tools
to maintain public transportation access by extending ridesharing service in low density areas,
thereby providing first/last mile connections to more
efficient fixed route transit service, opening new mobility zones that were previously out of reach for agency budgets, or even replacing inefficient bus routes.
Under this model, agencies tap into a more affordable service mode while increasing the equity and
accessibility of their public transportation networks.
Agencies set fare structures for riders and can implement cost control measures to ensure they stay within
their budgets. Agencies can reduce their cost per trip
relative to fixed route service, avoid capital investment
in new buses, reduce wait times, and increase ridership at stations through first/last mile connections. Resilience of the network improves as agencies only pay
for trips taken, which buffers their budgets from sudden drops in ridership as we have experienced during
COVID. Flexibility rises as Uber’s supply can easily flex
to meet peaks or valleys in demand. As ridership in a
given program grows, agencies can easily replace the
variable cost Uber Rides for Transit service with a microtransit service utilizing agency vehicles and operators if and when it makes sense.
Uber MaaS Solutions promote riding public transportation directly in the Uber app, driving increased
demand. Consumers access real-time public transportation data and plan their complete journeys including
transfers all within the Uber app. Riders can purchase
tickets in-app in an increasing number of markets. They
can also plan and pay for multimodal journeys, which
may include Uber service for the first or last mile connection. This full digital MaaS experience is finding a
strong product-market-fit as consumers opt for the
convenience of a single app that can meet all of their
transportation needs.
Meanwhile, agencies get the benefits of having all their
modes in the Uber app, which drives increased ridership and a positive product experience. Agencies can
even use the Uber app instead of investing in their own
white-label apps if they so choose. This removes the
common struggle for agency apps to scale consumer
adoption and the funding required to maintain and support their own white label apps.
Agencies can combine Uber Rides for Transit with
our MaaS Solutions to deliver a more complete and
seamless public transportation experience. This
could take the form of subsidized Uber trips (UberX
or Uber Pool) for first/last mile connections to public
transportation stations. Such a seamless experience
can spur some riders to leave their private vehicles at
home, or downsize from two cars in their household
to one. Agencies can further elect to use Uber Green
vehicles where available, our electric and hybrid fleet,
that have the added benefit of reducing emissions. As
we will describe below, paratransit and microtransit services can also be integrated into the Uber app, offering
customers the ability to access all modes available on
public transportation. In the future, we expect more use
cases and programs that we will co-develop with agencies. These new programs will be possible by combining our modular products and experiences in new and
innovative ways.
Uber Transit’s different offerings in terms of agency outcomes (directional)
To make it easier for readers to understand how our products work, we have created a series of
visual representations that each provide:
Use case: a brief description of how each implementation works;
Product: the name of the Uber product family that powers each service;
UR4T: Uber Rides for Transit
MaaS: Uber Mobility as a Service (MaaS) Solutions
UTSS: Uber Transit Software Solutions
Supply: aims to distinguish between the type of vehicle that is providing the actual trip to the rider - be that through
agency fleets, 3rd party fleets, taxis, or the Uber network;
Distribution: refers to how riders access the service - such as through an agency app, a call center, or through the
Uber app.
We use a qualitative 1 to 5 rating scale that attempts to illustrate the relative agency outcomes as we
compare one product approach to another. We specifically focus on 9 agency outcomes:
• ↑ Ridership: quantifies whether the product can be expected to increase demand for the service.
•
• ↓ Cost /trip: quantifies the potential reduction in cost per trip relative to other modes currently in common
use (e.g., ridesharing cost per trip relative to bus cost per trip).
•
• ↓ Capex: quantifies the potential reduction in capital assets (e.g., vehicles)that agencies need to fund in order
to deliver an equivalent number of trips.
•
• ↑ Equity / accessibility: quantifies the ability of the servic
• e to expand on the equity or accessibility of public transportation. In this instance, we correlate a strong equity
and accessibility score with a lower cost per trip which allows agencies to extend or improve service that has
traditionally been cost prohibitive to deliver using traditional modes.
•
• ↓ Wait time: quantifies the potential reduction in rider wait times.
•
• ↑ Experience: quantifies the potential improvement in customer experience, with a strong emphasis
• on digitization.
•
• ↑ Resilience: defined as a cost structure that decreases when demand drops, thereby buffering agency
• budgets for the particular service.
•
• ↑ Flexibility: defined as having flexible supply that can increase or decrease to meet peaks and throughs
throughout the day as well as the ability to easily and quickly alter service areas (i.e., change microtransit service
design, expand the geofence, etc).
High scores ratings highlight the primary reasons public transportation agencies should pursue one implementation approach over others.
Our objective with these illustrations is not to make absolute value judgements whether one type of service is good
or bad. We merely attempt to illustrate the relative differences in outcomes that agencies can expect by choosing
to implement one type of product configuration or service over the other. We defer to each agency to determine
which type of service or configuration is optimal for them based on their own needs and requirements which may
vary from agency to agency.
Sidebar
39
Figure 19
Uber Rides for Transit and MaaS Solutions - Our approach to complement
public transportation
Our approach to paratransit
For people with disabilities unable to use a fixedroute public transportation system, public transportation agencies are required by federal law to provide
Americans with Disabilities Act (ADA) complementary paratransit service that is governed by specific requirements. These requirements, along with funding
constraints that have limited the ability of most public transportation agencies to invest in significant improvements, have led to a paratransit system that has
left riders wanting a more dynamic service, and agencies grappling with soaring costs.
Riders must typically request a trip 24 hours or more
in advance via a call center or web portal. Scheduled
pick-up or drop-off windows can be as wide as 30
minutes. These parameters allow for complex scheduling software to run a nightly batch allocation model to match riders with vehicles in the most efficient
manner. The result is a relatively rigid system that limits
the usefulness for riders, while for agencies often require dispatchers to intervene manually should riders
cancel trips or if operational issues arise. Perhaps the
biggest pain point for agencies though is the high
cost of service which, according to the National Transit Database, on average accounts for 2% of trips but
15% of the overall operating subsidies. The median
agency’s subsidy is $30 per trip - though this is often
much higher in major cities.
Routematch’s core Demand Response software
powers more than 500 demand-response fleets
- from small rural agencies all the way up to some of
the largest agencies in the US with fleets of over 600
vehicles. Routematch is one of the largest players in
paratransit scheduling and dispatching with its leading scheduling, routing, fleet management and rider
eligibility management technology. Its latest software
releases are powering some of the most advanced
paratransit deployments with a highly efficient scheduling engine.
Under a “Riders’ Choice” model, Uber is helping
some of the largest agencies lower the cost of
their paratransit programs. The “Riders Choice”
model allows eligible riders to use ridesharing services or taxis in addition to the conventional ADA
paratransit service. This model leverages our “Uber
Rides for Transit” platform and offers riders both
on-demand and pre-scheduled trips on the Uber
network (instead of with agency vehicles). Uber is also
able to onboard 3rd party transport operators with
dedicated wheel-chair accessible vehicles (UberWAV) where available. Riders book trips in real-time
or in advance directly via the Uber app or through a
call center. Agencies and riders have seen numerous
benefits from this model, most notably significant per
trip cost reductions while improving mobility for riders. Given the increasing demand for paratransit in the
years ahead as more baby boomers retire, it is hard to
imagine that ridesharing will not play an increasingly
important role in paratransit to help agencies reduce
per trip costs while improving the mobility experience
for riders.
The latest iteration of the Routematch software is
an integrated mobility platform that can combine
both pre-scheduled and on-demand trips from
multiple providers. This open platform can onboard
multiple ridesharing platforms and transportation providers including agency fleets, 3rd party operators,
and taxis. Agencies are able to set parameters that
determine which trips to allocate to which providers,
at which times, and in which quantities or percentages. Having multiple providers including fixed cost
and variable cost supply will make for the most efficient, flexible, and resilient paratransit network while
offering even greater equity and accessibility to our
communities at the lowest cost. This next generation
paratransit operating system is currently live at select
customers and will be developed even further in 2021
and beyond.
41
Figure 20
Our approach to help agencies reduce costs and improve
service in paratransit
Our approach to microtransit
Microtransit is a form of on-demand service,
similar to ridesharing, that offers flexible routing
and scheduling of vehicles. Microtransit vehicles
range from large SUVs to shuttle buses with a
typical capacity of 10-15 passengers. Microtransit typically operates on a small scale within
a geofenced area. The fleet size is often fixed,
typically with around 10-15 vehicles (but this can
be higher or lower). To date, most microtransit programs have launched as temporary pilots,
and have experienced varying levels of success.
This new mode is gaining popularity and growing
rapidly.
Under the conventional model of microtransit, agencies purchase agency-branded vans
and pay to use 3rd party software to power
the service. This software typically comprises a
Rider App, Driver app and Agency dashboard.
While drivers are often agency-employed, agencies can also outsource the full microtransit service to an integrated 3rd party operator to provide the software and operate the service. Under
this conventional model, riders either book trips
with a white label appthatthey have todownload,
or through a call center. Agencies typically pay a
monthly licensing fee for the software in addition
to a fixed rate per vehicle supply hour. This model
offers riders convenience, with a user experience
closer to ridesharing than to fixed-route service.
The flexible and on-demand routing and scheduling of vehicles makes it a compelling alternative
to fixed route service in low ridership areas.
While microtransit is becoming increasingly popular and exhibiting high growth, it has not yet
reached a critical mass of broad agency deployments, large service areas, nor large fleet sizes
for the majority of deployments to date. Though
there are signs we are heading toward greater
scale and adoption of microtransit, our internal
research suggests there are several structural
challenges that may persist with the conventional
microtransit model.
Rider adoption takes a long time - getting consumers to download and use a new app is often
challenging. Small service areas further compound low ridership on microtransit. They narrowly restrict its usefulness to few origins and
destinations while small fleets push-up wait times
or reduce overall vehicle availability during peak
times. Having low ridership under a fixed-cost
model means that the agency bears the full financial risk of low utilization, leading to high costs
for microtransit trips. Subsidies of $10 to $30 per
trip are not uncommon in many US microtransit
pilot programs, limiting the scalability of this new
service mode.
However, we believe that microtransit has the
potential to capture a much larger share of the
public transportation supply if the conventional
model can be adapted and tweaked.
Uber is now offering its Microtransit software
platform to power public transportation service with agency vehicles and drivers. Agencies get access to Uber’s proprietary demand
prediction, dispatching, matching, pricing, routing, and payments technologies. Riders book
trips through the Uber app. By accessing microtransit service directly through the Uber app, riders don’t need to download a new app. This increases microtransit’s discoverability and usage,
which may translate into higher ridership and a
lower cost per trip. While this alone is compelling
to agencies, we believe that Uber can offer far
more benefits to agencies that are open to alternative microtransit approaches.
An affordable alternative approach for experimenting with microtransit is to simply
launch a microtransit program using the Uber
network. Agencies create highly-configurable
microtransit programs using Uber Pool 19,
1
setting
similar service areas and parameters to conventional microtransit programs. Instead of dedicated agency-branded vans, they use vehicles on
1
19At the time of writing this report, Uber Pool has been suspended due to public safety concerns associated with COVID-19. This
model would only apply when Uber Pool is running again and
public health guidelines allow for shared trips to resume.
43
the Uber network which most commonly have a
capacity of 4-seats. The 4-passenger capacity is
not a significant disadvantage; many microtransit deployments to date rarely operate efficiently
when configured beyond 4-person matching in
a point-to-point or even block-to-block service.
In other words, the excess capacity in a 10-15
passenger van typical of microtransit programs
may remain unutilized most of the time.
Although this model does not include agency-brandedvans, it comes with several advantages. For starters, these programs can be ramped
up faster, with very short lead times of weeks instead of months. As agencies bravely fought to
keep their communities moving through COVID,
many worked with Uber to launch programs in
as little as 48 hours. With these programs, agencies don’t need to invest in branded vehicles nor
hire and manage new drivers. A big advantage
of using the Uber network for microtransit is that
agencies only pay for trips taken, which is especially helpful during a program’s initial ramp-up.
Agencies can smartly mitigate the financial risk of
low ridership while validating and understanding
the level of ridership. Using the trip-level data that
Uber shares with agencies for transit programs,
agencies can build models and run simulations
that more accurately size the fleet they will need
to launch a successful microtransit program when
consistent ridership justifies the investment.
Using the Uber platform for microtransit provides more flexibility to the peaks and valleys
of demand than a conventional fixed-size fleet.
This offers riders greater certainty around wait
times and availability - a commonly cited problem in microtransit deployments. Over time, as
agencies become comfortable with the viability
of microtransit, they can seamlessly invest in and
operate their own fleets in parallel with the Uber
network, which brings us to the third and most efficient model of microtransit.
The “hybrid” model seamlessly combines
agency fleets with ridesharing vehicles to
offer the most efficient microtransit service
possible. The hybrid model offers the best of
both worlds - the accessibility and recognition
of agency-branded vans with the efficiency
and flexibility of ridesharing with its variable cost
model. With a solid understanding of underlying
demand patterns and ridership, agencies can
right-size their fleets to find the right balance of
availability and efficiency (see figure 22).
For example, one approach is to deliberately undersize the agency-owned fleet. Agencies can
deploy a smaller fleet to maximize utilization, resulting in the lowest cost per trip. This approach
is only viable if agencies can integrate ridesharing
services when demand exceeds supply or wait
times are too long - also known as “peak shaving”.
This hybrid model lowers cost per trip, reduces
the capital investment required for the fleet, offers greater resilience, and improves flexibility to
deal with fluctuations in ridership.
We strongly believe that this model has the potential to accelerate the transition toward convenient and sustainable microtransit in more communities and at greater scale.
Figure 21
How Uber can provide a new and differentiated microtransit service
used by 110M+ monthly active users
Trips provided by
flexible Uber
network (variable
cost for agency)
Size of agency
dedicated fleet
Dedicated supply
(fixed cost for agency)
Demand
45
Demand
Size of
agency
dedicated
fleet
Long wait times,
unable to meet
demand
Fleet underutilized
during low peak
times, driving high
costs for agencies
Figure 22
Why the hybrid microtransit model is a game changer for efficiency
and flexibility
Trips provided by
flexible Uber
network (variable
cost for agency)
Size of agency
dedicated fleet
Dedicated supply
(fixed cost for agency)
Demand
Conventional microtransit approach to fleet-sizing
Hybrid microtransit approach to fleet-sizing
Part 6
Conclusion:
Towards a new model
of public transportation
The public transportation industry is facing
one of its most challenging periods in recent
history. There is enormous pressure to maintain
service, equity, and access without additional
funding in this low-ridership environment. And
while COVID has made the current environment
more challenging to operate in, it has merely accelerated the pre-COVID need that public transportation, like every other sector in our economy,
must innovate on its service delivery model in order to take advantage of new technologies.
Overall, integrating ridesharing with public
transportation is about complementing and
connecting a city’s mobility network. When
integrated strategically, in the right mode mix to
the right parts of the network, ridesharing is a vital
component of the mobility manager’s toolbox to
improve equity and access, lower costs, increase
resilience, and expand flexibility than conventional modes can achieve on their own.
As mobility managers, agencies are in charge
of deploying new technologies and services.
Agencies determine the optimal mix of on-demand services across their different services,
whether fixed route, paratransit, microtransit or
others. An iterative and analytical approach is
required as the optimal mix undoubtedly varies
between cities and service types. Our economic analysis, based on pre-COVID ridership, suggests that ridesharing could deliver around 1-6%
of bus trips at a cost reduction for agencies - a
relatively low share of trips. For paratransit, the
optimal mix of ridesharing is much higher given
that most paratransit trips are ambulatory and the
per-trip cost reduction is substantial. For microtransit services, the optimal mix of agency and
ridesharing vehicles is yet to be determined,
however we believe it will be closer to paratransit
than to fixed route levels. Over time, as microtransit ridership increases and agencies operational
expertise at demand prediction, and fleet sizing
improves, microtransit’s efficiency will improve.
We expect this efficiency to reduce the optimal
share of ridesharing trips in microtransit programs
over time.
Uber and Routematch have built the tools,
technologies, and services that can help
agencies today. Our product families - Uber
Rides for Transit, Uber Transit Software Solutions,
and Uber MaaS Solutions - bring together a unified product suite that can help cities operate
more connected, efficient, equitable, and accessible public transportation networks. As mobility
managers, agencies will experiment with, pilot,
and scale new technologies within their networks.
Some will be bolder and move faster than others,
and we stand ready to assist agencies across this
47
range - from small pilots to broad redesigns of
entire public transportation systems.
While the concept of an equitable, efficient,
and connected public transportation system
is relatively clear, getting there is not going
to be easy. Regional agencies will need to collaborate on an unprecedented scale to jointly
plan, connect, and fund their respective public
transportation services to meet the holistic mobility needs of their riders which are not bound
by mode. Digitizing their operations and rider
experiences in a customer centric way is another hugely important area of focus to make public
transportation more convenient and accessible.
The policy environment too needs to adapt to
ease this transition - for example, measuring the
success of specialized programs such as paratransit through the lens of increased mobility and
accessibility, rather than minimizing costs to meet
a regulatory requirement, will put riders at the
center and spur the adoption of on-demand options. Agencies will have to manage complicated
labor issues and upskill or re-skill some parts of
their workforce. This will inevitably require a carefully crafted people strategy developed in close
collaboration with the labor force and unions.
Lastly, this transformation needs to be funded
at a time of huge fiscal constraints. New funding
sources from the state and federal level will be
needed to give agencies more flexibility to experiment with and then rapidly scale up successful innovations.Agencies will need to find creative
ways to secure funds with strong support from
their respective constituents.
Agency leaders need a clear vision and a
strong communications plan if they are to
overcome these challenges. Agencies need
this to energize their workforce, communities,
and other stakeholders as well as to build their
case for additional funding sources with voters.
Having a strong vision coupled with a clearly defined strategy and tactical plan for how to get
there will be essential to sustain what will be a
multi-year transformation effort.
At Uber, we are unwaveringly optimistic about
the future for public transportation. Ridership
will return, albeit slowly. While it may not recover to pre-COVID levels for several years, the long
term need for public transportation is certain.
Cities will bounce back and public transportation
will remain the vital backbone to move our communities. We are at a crossroads today where
public transportation desperately needs innovative new ideas, technologies, cost structures, and
supply modes to make the mobility system more
financially sustainable and better for all. Uber and
Routematch stand ready to use our technology, resources, and experience to support cities
and agencies on this joint journey towards a new
model of public transportation.
Appendix
How COVID-19 is impacting the cost-optimal
mix of ridesharing
We know that public transportation ridership is
down considerably due to COVID-19. This is putting tremendous strain on agencies’ operating
budgets. Comparing National Transit Database
ridership data from August 2020 to the same
time period last year shows that ridership on fixed
route and demand response service is down
53% and 54% respectively on average. The result
of this decline is considerably higher subsidies
per trip today than a year ago for most agencies.
At one large agency in the US, ridership on their
bus network was down 67% in the spring of 2020
compared to 2019. As a result, the average cost
per trip increased from $3.88 to $10.27, an almost
3X increase. For many bus routes on their network, the average cost per trip was even higher
as shown below.
Using agency-published performance data at
the route level, we calculated the equivalent
trip cost using UberX and estimated the potential cost reductions per trip to the agency1
.
20 We
made sure to adjust the pricing based on the average trip distance per route and UberX’s actual
pricing in the local market.
Pre-COVID, we estimated that UberX would be
cheaper than running the bus on ~13% of routes
representing ~1% of all bus trips. During COVID,
facing a ~67% reduction in ridership, we estimate that 73% of routes and 23% of trips could
be performed by UberX at a cost reduction for
the agency. The estimated cost reductions for
20 Please note that we are not showing the results on Uber Pool
as Uber Pool was suspended for public health reasons during the
COVID crisis and at the time of writing.
the agency were in the 25-30% range on those
routes2
.
21
To be clear, we are not advocating for a drastic
redesign of the bus network in favor of ridesharing. Ridership levels are gradually increasing and
will continue to increase as our economies recover and a vaccine for COVID-19 becomes widely
available. But the post-COVID new normal ridership could be at 80-90% of pre-COVID levels
due to structural changes in unemployment, passenger preferences, and continuing work-fromhome arrangements. This means that agencies
need to re-evaluate their cost structures, capacity planning, and network design. They have the
flexibility to temporarily substitute under-performing routes with ridesharing partnerships.
Then, when demand recovers, agencies can
switch those back to fixed-route or microtransit service using agency vehicles and operators.
Under most scenarios, we believe ridesharing will
likely play an increasingly important role within the
public transportation mix in the next 3-5 years.
21 This analysis does not factor in the incremental cost of providing on-demand wheel-chair accessible service. However, if we
assume that 0.5% of trips require wheelchair accessible vehicles
(WAV) and that each WAV trip costs ~$100, we estimated that
this would reduce the cost savings for the agency by
only 10-15%.
49
Figure 23 How COVID-19 has reduced
bus and paratransit ridership across agencies in the US
Ø Ø
Percent decline in bus ridership by agency in the United States
Between August 2019 and August 2020
n = 440 agencies
Percent decline in demand response ridership by agency in United States
Between August 2019 and August 2020
n = 463 agencies
60%
40%
20%
0%
-20%
-40%
-60%
-80%
-100%
60%
40%
20%
0%
-20%
-40%
-60%
-80%
-100%
-53% -54%
Source: National Transit Database - Aug 2020 ridership report
Figure 24
How COVID-19 has impacted cost per trip and the potential cost
reductions from shifting to ridesharing
$90
$80
$70
$60
$50
$40
$30
$20
$10
0
Spring 2019 (pre-COVID)
Average cost per bus trip by route
USD per trip (1 dot = 1 bus route, n=90)
Late Spring 2020 (during COVID)
Average cost per bus trip by route
USD per trip (1 dot = 1 bus route, n=90)
Average cost reductions per trip
with UberX by route
USD per trip (1 dot = 1 bus route, n=90)
Average cost reductions per trip
with UberX by route
USD per trip (1 dot = 1 bus route, n=90)
Passengers per vehicle - hour Passengers per vehicle - hour
Passengers per vehicle - hour Passengers per vehicle - hour
0 20 40 60 80 100 120 140
$90
$80
$70
$60
$50
$40
$30
$20
$10
0
0 20 40 60 80 100 120 140
$100
$80
$60
$40
$20
$0
-20
$100
$80
$60
$40
$20
$0
-20
0 20 40 60 80 100 120 140 0 20 40 60 80 100 120 140
Source:
Publicly available public transportation agency route performance report (Spring 2020), Uber analysis
51 Source: Public transportation agency’s route performance report (Spring 2020), Uber analysis
Figure 25
Summary of potential cost reductions for agencies before and during COVID
13%
73%
1%
23%
26% 30%
1%
10%
$12 $11
Estimates based on UberX Pricing
Trips where UberX is cheaper
Percent of bus trips
Routes where UberX is cheaper
Percent of all bus routes (n=90)
Potential agency cost reductions
on routes where UberX is cheaper in percent
Potential agency cost reductions
As percent for routes subsidies
Average cost per trip - UberX
USD per trip before fare recovery
Spring 2019 Spring 2020
Spring 2019 Spring 2020
Spring 2019 Spring 2020
Spring 2019 Spring 2020
Spring 2019 Spring 2020
About the Authors
Ivan Mihov is the Head of Strategy and Planning for
Uber Transit, Chris Pangilinan is a Senior Public Policy
Manager focused on Public Transit, and David Reich is
the Head of Uber Transit.
The authors would like to thank:
Dmitriy Vanchugov, Pepper Harward, Daisy Wall,
and Jackson Lester as well as several Uber Transit clients, public transportation experts, and industry
thought leaders for their feedback and contributions
to this paper.
How to contact Uber Transit
For more information or to get in touch with the Uber
Transit team, please visit www.uber.com/us/en/transit/
or email us at contact-transit@uber.com. You may also
reach Uber Transit by phone on +1 (404) 664 0166. |