| Notes |
Marketing Manager NW Operations
Company NameApple Computer
Dates Employed1984 – 1992
Employment Duration8 yrs
Durnell directed and managed complex cross functional initiatives, product launches and media strategies while at Apple Computer. Was responsible for channel communication strategies, sales development and the design and implementation of business marketing and promotions. As marketing manager for West Coast Operations, she created marketing campaigns for the reseller channel and managed channel partner development. As part of the marketing operations group, she was responsible for project management and implementing new marketing promotions to drive demand and increase SMB sales. |