| Notes |
Lead brand, product, growth and performance marketing for WorkMonger, an Austin based ed-tech start-up that provides a technology-enabled recruiting and matching platform for the education sector.
Increased new user enrollment rates in the core product matching platform by 100% year-over-year through the development of organic and paid growth engines.
Conceptualized, branded, developed, and launched the TrulyHired.com website, the only national job board for non-teaching education jobs in order to expand the organization's product offerings.
Developed the strategies, plans, contacts, thought leadership, and support necessary to grow the organization’s digital advertising spend to support sales and growth.
Segmented users for inclusion in beta testing of a new product platform, managed rollout and communications, monitored early results and developed recommendations for product priorities and messaging.
Developed, designed, and deployed an immersive experiential booth and program for trade shows and conferences.
Responsible for marketing website management, design, and development along with targeted SEO strategies to improve organic visibility and traffic. |