Andrew Bowins had a position (Director Global Marketing) at Dell Inc

Title Director Global Marketing
Start Date 2004-00-00
End Date 2010-00-00
Is Current no
Notes Director, Global Marketing and Communications Company NameDell Dates EmployedJul 2004 – Apr 2010 Employment Duration5 yrs 10 mos LocationRound Rock, Texas Held progressive communications management roles as part of the “Emerging Leaders” development program designed to groom executive leadership. 1. Director, Corporate Reputation (December 2009 – April 2010): Appointed to develop a new team and agency partner focused on integrating brand and corporate reputation, brand communications, media and analyst relations under one team while leading the digital transformation of the function toward real time digital and social media engagement. 2. Director, Communications, Global Consumer Group (August 2008 – November 2009): Lead global communications in support of all consumer product lines including home entertainment, laptops, personal computing and mobile devices. Accomplishments: Drove 220% YOY growth in share of voice between July 2008 and November 2009 moving Dell from 3rd place globally to the leadership position in the personal computing and consumer electronics category. 3. Director, Marketing (July 2007 – August 2008): Established the company’s first digital and social media innovation lab designed to build out social media, digital publishing, blogging and in-house content creation capabilities in support of brand marketing, entertainment and sports marketing and brand publishing. 4. Senior Communications Manager, United States (July 2004 – August 2007): Recruited to lead the US regional communications function and develop a customer advocacy and reference program. The role evolved after 18 months to assume global responsibilities for the Business Product Group focused on servers, desktops, notebooks, workstations and services. Achievements: coordinated global launch of refreshed business product line in 2006 resulting in 220% increase in positive media coverage (over past generation)
Updated over 3 years ago

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