| Notes |
Socialsuite favoured over banking and marketing apps
While an NFP doesn’t receive the same media coverage as the likes of International mining giant BHP (ASX:BHP), don’t underestimate the profile of the market.
This was evidenced recently when the Socialsuite founders competed in a Salesforce World Tour pitch competition, claiming first prize of $128,000.
While the prize money won’t go astray, a real takeaway was the fact that their product ousted high-profile banking and marketing apps pitched at profit-focused entities.
Hajda echoed this sentiment in saying, “Winning the competition was a great validation, not only for the not-for-profit sector, but also effective in shining a spotlight on investing with a social purpose.
“From our perspective, I think it’s a real win as it highlighted the surging importance of social impact measurement.” |