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Founder and Director
Company NameCB&J
Dates Employed1993 – 1999 Employment Duration6 yrs
The research company in Human Factors and Ethnography was a spin-off from a research programme at the Ecole Polytechnique Paris. The company carried out research in aviation, air traffic control, utilities and hig risk industries. In 1996 it started an Observatory of Internet practices. In 1999 it was acquired and merged with IconMedialab a global internet service company listed in Stockholm. Since then Iconmedialab ha become LBi Digitas.
Chief Officer in Human Computer Interaction
Company NameIconMedialab now LBi Digitas
Dates Employed1999 – 2002 Employment Duration3 yrs
Director of the Human-Computer Interaction practice of IconMedialab (now LBi Digitas), one of the five largest web agencies in the world, present in 30 countries across Europe, Asia and the US. At the time the practice counted nearly 120 researchers in social sciences. Projects were global and cross-cultural.
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