| Notes | Cambridge Analytica, a data company that uses personality profiling and boasts billionaire Trump backer Robert Mercer as a key investor, is in discussions about potential deals with the Trump Organization and Steve Bannon, the CEO of the campaign and now Trump’s senior counselor and chief strategist, according to a conservative digital strategist familiar with Cambridge. Despite his apparent role in the talks as a representative of Trump’s incoming White House team, Bannon is also on the board of Cambridge Analytica, the source said, an assertion also reported elsewhere. Mercer’s daughter Rebekah, who ran a pro-Trump Super Pac that plowed $2m into digital ads and other efforts backing Trump, and Alexander Nix, chief executive of Cambridge, are playing lead roles in the talks with the Trump Organization and with Bannon, the digital source said. |