Mark Penn and Ed Koch do business

Pollster Mark Penn
Patron Ed Koch
Start Date 1977-01-00
Is Current no
Goods Polling services
Notes While Penn is hulking and nervous, Schoen, 46, is small and deft. It is Schoen who sells their 25-year partnership, Schoen who brought in most of the clients, including Clinton and Gates. Of the two, Schoen is the better day-to-day operative, associates say, but it is Penn who can supply the insights that elect a long shot. David Garth, the storied consultant, nurtured their careers, hiring them for Ed Koch's mayoral campaign in 1977. They parted bitterly in the mid-80's, with Garth believing that his proteges had betrayed him over money.
Updated about 9 years ago

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