Adam Hanft

Hanft started Hanft Projects, a strategic consultancy that provides marketing and branding services, in 2010. Hanft was an award-winning copywriter who started as a comedy writer, working for Garry Marshall. Hanft worked at Jack Tinker & Partners, and Wells Rich Greene (WRG), where he wrote the "Flick Your Bic" advertising campaign, named one of the 50 best campaigns of all time by Entertainment Weekly. He writes broadly about business and consumer subjects for numerous publications. He currently sits on the board of Scotts Miracle-Gro Co.