Haywood has become more active and prominent as a blogger and commentator on the far-right podcast circuit since selling his solely owned Indianapolis-based shampoo manufacturing company, Mansfield-King, to a competitor for an undisclosed price in September 2020. Haywood has said that the firm was "on track" tp have more than $45 million in annual sales volume. Haywood has ben featured on Claremont Institute podcasts like The American Mind and shows run by Claremont Institute staffers and alumni, like the New Founding podcast. He has also written for Claremont’s website, The American Mind.]] According to tax records Haywood has funded SACR through his Howdy Doody Good Times foundation, for which he and his wife, Alison Murphy, are both listed as directors. In the 2020-2021 tax year the foundation gave $30,000 to SACR, followed by $10,000 the following year, according to its 990 filings. Further funding for SACR was provided by the Claremont Institute, which gave $26,248 in 2021 in one of only two grants the organization distributed that year, per its own IRS filings. In another indication of what appears to be a mutually supportive relationship, Haywood’s foundation contributed $50,000 to the Claremont Institute in 2020-2021.