Jason Strong

Immediately prior to this he was CEO at Smithfield Cattle Company, a feedlot business with operations at Proston and Goondiwindi in QLD. He was also Managing Director at AACo from January 2014, he led a strategy shift that saw the company become the world’s largest vertically integrated branded beef producer, overseeing operations from station to plate. Jason’s lifelong commitment to improve consumers’ beef eating experience began when he spent time learning about meat science at the University of Illinois. Jason played a key role in establishing objective carcase measurement and the world-leading Meat Standards Australia grading system – the only eating quality based grading scheme based on consumer taste test. He has owned his own cattle seed stock operation as well as three high-end butcher shops in Brisbane, Australia. Recognising the opportunities for biotechnology in livestock breeding, Jason moved into global sales, marketing and business development roles in that field. Jason then led Australian red meat market access and business development in Europe and Russia with Meat and Livestock Australia, before joining AACo in 2012. https://au.linkedin.com/in/jason-strong-1773991a