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At 29, Alexandre is fluent in French, English, and German, and the VP at Tiffany. He graduated from Telecom ParisTech and got a master’s in innovation from École Polytechnique. His digital experience has helped the fashion conglomerate launch 24 Sevres, its e-commerce platform. In 2017, he was appointed to lead the luxury luggage bag maker Rimowa after LVMH announced that it would acquire an 80% stake in the company. This acquisition was a key move as Rimowa was the last luxury luggage brand left on the market after Samsonite acquired Tumi. The brand influenced LVMH’s digital strategy and collaborations with Supreme, Off-White, and Fendi. In 2019, he took over his father’s seat on the board of directors at Carrefour, the French supermarket chain. Finally, last year he became executive vice president of product and communications at Tiffany & Co. In that role, Alexandre has already started shaking things up with his contemporary and modern approach. According to the Wall Street Journal, CEO Anthony Ledru described him as 40% analysis and 60% gut feeling, a go-getter that made things happen sooner rather than later. Thanks to him, Jay-Z and Beyoncé agreed to do the “About Love” campaign for the jewelry company, which featured a Tiffany-blue Basquiat painting. In 2021 he married Géraldine Guyot, a young designer. The union was first celebrated in Paris and then in Venice. A grand ceremony was held and attended by Roger Federer, Pharrell Williams, the Carters, and Kanye West, who also performed.
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