Bing was Chief Creative Officer of Electronic Arts from 1998 to 2008, after heading EA marketing and product development off and on since EA's founding. He joined EA in 1982 and helped write the founding business plan that attracted KPCB as an initial investor. Bing has driven EA's branding strategy with EA Sports, EA's pricing strategy for package goods and online games, and has contributed design and marketing on many EA franchises including John Madden Football, The Sims, Sim City, Need for Speed, Tiger Woods Golf, Club Pogo and Command and Conquer. Bing has been a director at Amazon since 2003, and was a founding director of Audible, Inc. He is also a trustee of the Urban School of San Francisco. Gordon earned an M.B.A. degree from Stanford University, and a B.A. degree from Yale University. William B. Gordon has been a director of Amazon since April 2003. Mr. Gordon is a co-founder of Electronic Arts, Inc. and has been Executive Vice President and Chief Creative Officer of Electronic Arts, Inc. since March 1998.