Steve Caplan is a communications strategist with over twenty years at the intersection of entertainment, politics and marketing. His agency, Los Angeles-based Message, sprang from his belief that effective communications is built on one critical element: identifying the key idea that sets the tone for everything that follows, and then bringing it to life in a compelling way. As a partner at GMMB, one of the nation’s leading political and cause marketing agencies, Steve led the firm’s Los Angeles office where he provided strategic counsel and advertising and social media expertise for advocacy organizations, not-for-profits, and state and local governments. Steve has deep relationships with some of Hollywood’s leading filmmakers and artists, having worked at a major entertainment industry PR firm and serving as Executive Vice President of the Association of Independent Commercial Producers (AICP), which represents many of the country’s leading production firms.