James Quincey is president and CEO of the Coca-Cola Co. Before becoming CEO in 2017, he led the company’s worldwide operating units as president and chief operating officer. Previously Quincey was president of Coca-Cola’s Europe Group, comprising 38 countries including the EU, the European Free Trade Association countries, and the Balkans. The United Kingdom native also played a leading role in the merger that formed Coca-Cola European Partners, now the world’s largest independent Coca-Cola bottler based on net revenues. James Robert B. Quincey (8 January 1965) is a British businessman in the United States. After starting his career at Bain & Co, he joined The Coca-Cola Company in 1996 and was later named chief operating officer (COO). He is currently the president and CEO of Coca-Cola.