Mr. South oversees corporate advisory services to global consumer products, technology and luxury lifestyle brands. Mr. South also serves as a Strategic Advisor to Fireman Capital Partners and sits on the boards of Baccarat (EPA: BCRA), Diane von Furstenberg and David Yurman. Mr. South is considered a noted authority in the luxury goods, consumer brand, and new media sectors. He has spoken at the WSJ Executive Marketing Summit, National Retail Federation and Luxury Interactive Summit. He is frequently quoted in prominent media outlets such as The Economist, Forbes and The New York Times. Prior to launching HL Group in 2001, Mr. South served as President and Chief Marketing Officer of Polo Ralph Lauren. Overseeing all brand marketing, advertising and new business development for Polo brands worldwide, he spearheaded RL’s brand transition from a private to publicly-traded company. Mr. South was also an Editor-at-Large for Vanity Fair magazine and a Director of Public Relations at Giorgio Armani SpA.