Augustine L. Nieto II (Augie) is one of the most successful innovators in the history of the U.S. fitness industry. In 1977, Nieto bought the marketing rights to the Lifecycle exercise bike. Then in 1980, he co-founded Lifecycle, Inc., and over the next 20 years, the company, now called Life Fitness, Inc., repeatedly multiplied in size under his leadership and grew to be the largest commercial manufacturer of fitness equipment in the world. Nieto currently serves as chairman of Octane Fitness, an Andover, Minn.-based designer and distributor of elliptical cross-trainers in the high-end, consumer specialty fitness equipment market. He also is an operating advisory of North Castle Partners, a leading private equity investor headquartered in Greenwich, Conn., that focuses on consumer businesses that address healthy living and aging trends, and here he is on the boards of several companies, including DynaVox, Pittsburg and Quest Software, California. The Orange County, California native earned a degree in economics with an emphasis in financial accounting from Claremont McKenna in Claremont, Calif. Augie and his wife, Lynne, live in Corona Del Mar, Calif. They have four children: Nicole, Danielle, Austin and Lindsay.