Gooi Seong Lim serves as chairman and managing director of property development and construction company Crescendo and executive chairman of palm oil producer Kim Loong Resources. He graduated with a mechanical engineering degree from the University of Toronto and started off as an engineer for the Atomic Agency of Canada. Gooi shares his fortune with 3 younger brothers, Gooi Seong Heen, Gooi Seong Chneh and Gooi Seong Gum.