Larry Minnix is president and CEO of LeadingAge, formerly the Association of American Homes and Services for the Aging (AAHSA). For more than 40 years, Minnix has been a passionate advocate in not-for-profit aging services. He entered the field as an administrative intern at Wesley Woods Center of Emory University, where he went on to serve as CEO. He also served as a LeadingAge board member prior to joining the association as its CEO in 2001. During his 13 years as the LeadingAge president, he has helped guide the association through a rebranding initiative and has advanced a leadership agenda that includes quality improvement, technology, innovation, financing and leadership development and the expansion of applied research. He has been recognized by leading national organizations like the National Council on Aging (NCOA), North Texas State University and the Non-Profit Times. Minnix is a frequent speaker and writer and serves on the boards of the Long-Term Quality Alliance, Generations United and Advance CLASS. Minnix received his undergraduate and doctorate degrees from Emory University and is an ordained elder in the United Methodist Church.