Mr. Peretti started BuzzFeed in 2006 as a kind of experimental project while working at The Huffington Post, an early giant of web publishing that he founded with Arianna Huffington and Kenneth Lerer. He left The Huffington Post — now called HuffPost — in 2011 after it was sold to AOL for $315 million. As of 2024, the company is worth about $110 million, down from roughly $710 million at the end of 2021. Peretti maintains control, hold more than 64% pf a special class of stock.