Cheri DeVos is a member of the Board of Directors of Alticor, parent company of Amway, one of the world’s leading direct selling companies.
DeVos is the third child and only daughter of Amway co-founder Rich DeVos who, with his lifelong friend and business partner, Jay Van Andel, started Amway from their homes in Ada, Michigan, with the direct sale of a single cleaning product in 1959. DeVos served as Amway's vice president of corporate affairs before leaving the company during its restructure in 2000.
DeVos is a director for RDV Corp., a development firm in Grand Rapids, Michigan, owned by her father. She also is executive vice chairwoman of RDV Sports – also owned by her father – which owns the Orlando Magic of the National Basketball Association and also operates the RDV Sportsplex, a state-of-the-art health and wellness facility in Orlando, Florida, that serves as a practice and training facility for the Magic. The RDV Sportsplex opened in 1998, and has become the business and social hub for all RDV Sports activities.
Born in Grand Rapids, DeVos graduated from Grand Rapids Christian High School and earned a Bachelor of Arts degree in Business Administration from Hope College. A strong proponent of Christian education, DeVos serves on numerous committees and boards, including the Hope College Board of Trustees.
DeVos is the sister of Amway President Doug DeVos. Her other brothers include Dan DeVos, also a member of the company's board of directors, and former Amway President Dick DeVos. DeVos has five children.