Amber Case is the Director of Esri's R&D Center, Portland, where she works on next generation location-based technology. Previously, she co-founded Geoloqi, a location-based software company acquired by Esri in 2012. She recently worked on MapAttack! an urban geofencing game based on Esri technology. In 2012 she was named one of National Geographic's Emerging Explorers and made Inc Magazine's 30 under 30 with Geoloqi co-founder Aaron Parecki. Case has spoken at TED on technology and humans and regularly speaks around the world. Case is a proponent of data ownership, and uses her domain as her own personal data store and identity provider. Case founded IndieWebCamp with Tantek Çelik and Aaron Parecki in 2010.