Seth Goldman is President and TeaEO of Honest Tea, the company he co-founded out of his home in 1998 in partnership with Professor Barry Nalebuff of the Yale School of Management. Honest Tea is the nation's top-selling organic bottled tea company, with products distributed through more than 30,000 outlets in every state, as well as overseas. Over the past eleven years the company has thrived with a 66% annual compound growth rate, as consumers have shifted toward healthier and more sustainable diets. I
n 2008 The Coca-Cola Company purchased a minority interest in Honest Tea, fueling further growth as Honest became the first organic and Fair Trade brand to move into the world's largest beverage distribution system. The company has initiated community-based partnerships with suppliers in India, South Africa and Argentina and marketing partnerships with City Year, TerraCycle, the Saturn VUE Hybrid and Jamis Bikes.
Seth is an advisor to Happy Baby, the Environmental Leadership Program, Pennsylvania Certified Organic, Net Impact and Bethesda Green - the local sustainability non-profit Seth launched as an outgrowth of his Henry Crown leadership project.
Seth and his wife, Julie Farkas, and their three sons make their home in an eco-friendly house near Honest Tea's headquarters in Bethesda, MD. Seth is a member of the 2005 class of Henry Crown Fellows at the Aspen Institute.more » « less