Fred Luddy

Fred Luddy, a serial entrepreneur, cofounded enterprise software company ServiceNow in 2004, a few weeks before he turned 50. At the time, Luddy had just lost a nearly $35 million fortune when his previous employer, Peregrine Systems, filed for bankruptcy. Advised by Sequoia Capital, Luddy turned down a $2.5 billion acquisition offer for ServiceNow in 2011 and took it public the next year. Luddy stepped down as CEO in 2011 to serve as chief product officer, a role he held until 2017. In June 2018, he became chairman of the board. ServiceNow had $2.6 billion in 2018 revenues and more than 5,400 customers.