Sara Fagen

An entrepreneur with a keen eye for integrating data and technology, Sara Fagen is one of the nation’s leading political and issue strategists. Sara offers considerable insight and expertise to some of the world’s most influential brands, corporations, and trade associations. She is adept at helping clients leverage the full potential of technology, politics, and communications to achieve results with efficiency, maximizing their marketing and advocacy dollars. Sara honed her skills while serving as a senior aide and White House Political Director for President George W. Bush. She also played a pivotal part in the President’s 2004 re-election campaign, in which she served as a senior strategist directing opinion research and paid media. After the campaign, the Wall Street Journal called her a “data whiz,” saying, “As a top strategist for the 2004 Bush-Cheney re-election efforts, Fagen helped perfect political micro-targeting.” Sara became a Partner at DDC Advocacy in 2011 after the company acquired BlueFront Strategies, a prominent issue advocacy firm she founded in 2008. Sara now creates customized strategies for the firm’s clients, integrating cutting-edge targeting and other data-driven approaches to help them win on the issues that are important to them. In 2008, Sara co-founded Resonate Insights, a leading big-data audience insights and media company. She also serves on the board of CentraForce, a cross-media research company revolutionizing how audiences are defined, reached, and brought to the point of action. Sara’s commentary can be seen on CNBC, where she is a regular contributor.