Jake Schroepfer is a marketing and marketing communications executive with extensive experience in brand strategy, integrated marketing communications, and campaign optimization. An experienced entrepreneur and “intrapreneur,” Schroepfer’s specialties include business start-ups, mergers and acquisitions, company/brand revitalization, service innovations and business development. He also has plenty of broad-based category experience in retail, restaurants, CPG, beverages, financial services, hospitality, travel and sports. Schroepfer is the only executive to lead agencies to Agency-of-the-Year status in two different marketing communications disciplines: sales promotion (Tracy-Locke) and advertising (DDB Dallas). He has more than 25 years of experience with leading agencies – BBDO, DDB, Euro RSCG, Tracy-Locke – and co-founded SWJ, acquired by Euro RSCG.