Members agreed on a need for the NSW wine industry to speak with a single, powerful voice on grape growing and winemaking issues. The Association is now commonly known as ‘NSW Wine’ and acts as an advocate and conduit between industry and the New South Wales Government and the 16 NSW wine regions, as well as representing the New South Wales wine industry at a Federal level with national industry bodies such as Wine Australia and Australian Grape & Wine. Objectives of the Association Be a peak industry body for the NSW wine industry, making representations to Government and to national industry bodies, and other appropriate wine industry or associated organisations Have a state-wide voice on current Industry issues, developments and directions, reflecting associated NSW regional views Represent the NSW wine producers and wine grape growers in industrial, technical, commercial and political situations which affect the State and National industry Promote NSW wine; foster education, promotion and understanding of the importance of wine in NSW - Lobby State and National bodies emphasising viticultural research and development - Advance the interests of the NSW wine Industry, and those of its members Going forward, NSW Wine has clearly defined priorities: - Develop and execute actions arising from the MoU - Revamp internal and external communications plan Strengthen relationships with: Growers Corporates Regions Wine Australia State Government departments Be the major conduit body for wine information in NSW Help grow sustainable grape and wine operations in NSW Create partnerships in order to extract greater value for members