CEO of Magic Johnson Enterprises (MJE), which provides high-quality products and services that focus primarily on ethnically diverse and underserved urban communities through strategic alliances, investments, consulting and endorsements. The conglomerate, the No. 1 brand in Urban America, is comprised of multiple business entities and partnerships that include Canyon Johnson, a $1 billion real estate fund; Yucaipa Johnson, a $500 million private equity fund; ASPIRE, a new African-American television network; SodexoMAGIC; Magic Airport Holdings; T.G.I.F. Friday's Restaurant; Inner City Broadcasting Corporation; Magic Johnson Bridgescape Academies, and Vibe Holdings, LLC.