Apollo Alliance

Apollo was launched in the aftermath of the 9/11 tragedy to catalyze a clean energy revolution in America, a revolution in the way our country generates and uses energy so profound that it will touch literally every quarter of American life. Harkening back to President Kennedy’s visionary call to restore America’s technological leadership by landing the first man on the Moon within the decade, the Apollo Alliance spoke directly to the core values we share as Americans: our can-do spirit, our inherent optimism, and the pride we feel (or want to feel) about our country’s place in the world. The subtext was clear: we did it before, we can do it again. This is America, the richest, most technologically advanced and industrious country in the world. If anyone can do it, we can. And we will. Not surprisingly, the Apollo message captured the imagination of people throughout the country. Soon our phone lines were buzzing with calls from political leaders of all stripes wanting to find out what they could do in their states, in their cities, and at the national level to advance Apollo’s clean energy agenda. Apollo responded to the increasing demand for our work by establishing Apollo coalitions in nine states and five cities to promote policy change consistent with our Ten-Point Plan for reducing America’s dependence on foreign oil. We released highly regarded energy analyses that confirmed the economic benefits of converting to a clean energy economy and published guides outlining specific strategies for investing in clean energy, greater energy efficiency, and innovative transit and transportation solutions.