Reaching the "North Star" by 2020 Watch on YouTube The Reach Higher initiative is the First Lady's effort to inspire every student in America to take charge of their future by completing their education past high school, whether at a professional training program, a community college, or a four-year college or university. In today's economy, a high school diploma just isn't enough. Students have to reach higher, which is why the First Lady is working to rally the country around the President's "North Star" goal — that by 2020, America will once again have the highest proportion of college graduates in the world. Expanding Opportunity The Reach Higher initiative will help make sure all students understand what they need to complete their education, including: Exposing students to college and career opportunities Understanding financial aid eligibility that can make college affordability a reality Encouraging academic planning and summer learning opportunities Supporting high school counselors who can help more kids get into college