Brink

We are an innovation practice made of psychologists, strategists, designers, creative thinkers and tech optimists. WE WORK WITH CLIENTS WHO KNOW THAT: It’s best to embrace uncertainty - 5 year transformation plans offer only the illusion of control Innovation programmes need a clear focus or central thesis - anything less is ‘innovation theatre’ Gaining clarity and certainty is best done iteratively, in small bets, doubling down on what works, exiting what doesn’t