We build the connected world with human-centered design, an architectural approach, and research. Human-Centered Design We focus on people first, and form interdisciplinary teams with clients and stakeholders to create a constant feedback loop. We move iteratively from a rough proof-of-concept to an end-to-end experience with real users so that our designs satisfy, delight and inspire. Architectural Approach We believe that information architecture—a blueprint for the connections and patterns of interaction in a system—is critical to future-proofing a business. In complex, connected ecosystems, it’s not technology that binds products together, it’s information. Research We fund research efforts so organizations can benefit from understanding the challenges and opportunities of a truly connected world. We prototype future use cases for technology— where trillions of devices communicate with each other, and with us.