Founded by Clay Felker and Milton Glaser in 1968 as a competitor to The New Yorker and The New York Times Magazine, it was brasher in voice and more connected to contemporary city life and commerce, and became a cradle of New Journalism.[3] Over time, it became more national in scope, publishing many noteworthy articles about American culture by writers such as Tom Wolfe, Jimmy Breslin, Nora Ephron, Pete Hamill, Jacob Weisberg, Michael Wolff, John Heilemann, Frank Rich, and Rebecca Traister. It was among the first "lifestyle magazines" meant to appeal to both male and female audiences, and its format and style have been emulated by many American regional and city publications.