We look for companies that are attacking large, traditional industries with innovative new products and services. Many existing industries are on the brink of disruptive change, driven by new technological possibilities and consumer psychographic trends. We aim to transform significant markets by leveraging technology and new approaches and in the process create massive value in our companies. Success in new markets is won by those who rapidly build momentum and aggressively lead the field. Revolution focuses on building companies that can hasten “tipping points” and benefit from the change they help bring about. We take a long-term view when developing the companies in which we invest, looking closely at intersecting broad trends to ensure that our offerings will be of great value to consumers—and economically sustainable. Revolution builds leading brands in each industry we target, achieving broad, mainstream appeal. We will embrace an existing brand on its way to market recognition, but sometimes we will use our own Revolution brand to jumpstart market acceptance.