Danish Design Centre

In early 2016, the DDC launched a new strategy that is based on respect for history and the qualities represented by Danish design but which is also clearly oriented towards the future. The DDC’s focus in the coming years is on conducting systematic experiments with design-based value creation in companies. The DDC’s vision is to make design one of the three main positions of strength for Danish companies. The DDC has high ambitions but also a sense of humility and a clear understanding that the task of increasing companies’ use of design can only be addressed in open partnerships. Therefore, the DDC is aiming to establish strong and innovative partnerships with relevant stakeholders, both in Denmark and abroad.