Behavioral Insights Group

Launched in 2013 by faculty co-directors Iris Bohnet and Max Bazerman, the Behavioral Insights Group (BIG) brings together Harvard’s outstanding group of decision research scholars, behavioral economists, and other behavioral scientists to focus their energies on improving how decisions are made, both by leaders, and by individuals. BIG is driven by the belief that improving the quality of our leaders’ decisions is a core lever we possess to improve the world. When leaders and individuals make better decisions, an amazing array of changes can happen, including: Improving educational systems, Improving health, Reducing discrimination, Protecting the environment, Managing finances better (both personal and organizational).